Multi-Faceted Romance Storyteller Yulin Kuang
Pairs America's Most-Loved French Wines with her Favorite
Summer Romance Novels
BEAUNE, France, June 17,
2024 /PRNewswire/ -- Today, esteemed Burgundy wine
house and maker of the #1 selling red and white French wine in
America, Maison Louis Jadot,
announced a collaboration with visionary filmmaker and emerging
romance author Yulin Kuang just in
time for summer. As the sun invites book lovers outdoors,
Yulin and Louis Jadot have teamed up
to create a unique pairings guide that matches Louis Jadot wines with Yulin's recommended
"beach reads" to elevate every summer reading occasion, from serene
sunsets on the beach to relaxing afternoons by the pool or lively
book club discussions beside a backyard bonfire.
"Exploring the intricacies of love through writing is a passion
of mine, and romance novels have always fallen at the top of my
summer reading list. Partnering with Maison
Louis Jadot has been an authentic way for me to extend this
exploration into another sensory dimension," said Yulin Kuang. "Each wine and book pairing
complements the characters, settings and storylines of my favorite
novels and top recommendations for this summer."
With an impressive storytelling background, Yulin recently
published her debut novel, "How to End a Love Story," while working on the highly
anticipated film adaptations of bestselling titles from fellow
romance author Emily Henry. During a
season when many readers are drawn to the enchanting escapism of
love stories, pairing a captivating romance novel with a refreshing
glass of Louis Jadot wine creates
the perfect setting for solo relaxation or spirited discussions
with friends.
"Summer is an ideal time for romance reads, and as the #1
selling red and white French wine in America, no one knows a good
love story better than fans of Louis
Jadot. America loves Jadot for its timeless appeal, making
it the perfect companion to Yulin's romance-filled reads—a genre
that many book lovers are drawn to each summer," said Jennifer Fritz, Brand Director for Maison Louis Jadot. "This campaign serves as a
delightful reminder that summer is the ideal time to unwind with
the help of a lovely novel and a perfectly paired glass of
wine."
Yulin's complete pairings list, featuring her top eight
recommended summer beach reads and corresponding Louis Jadot wine selections, is available on her
Instagram. Campaign imagery can be found here. For
more information about Maison Louis
Jadot, visit lovejadot.com.
About Kobrand Corporation:
Founded in 1944, Kobrand
Corporation remains one of the few family-owned wine and spirits
companies in the United States.
Kobrand's portfolio of fine wine and spirits was meticulously
selected according to a single, unerring principle: quality. This
continued focus has made the Kobrand name synonymous with wines and
spirits of the highest caliber for over 75 years. Kobrand is the
exclusive US agent for an outstanding selection of fine wines from
all key wine regions, including the
United States, France,
Italy, Spain, Portugal, Japan, Chile,
Argentina, Germany, and New
Zealand. For more information about Kobrand and our
portfolio, visit http://www.Kobrandwineandspirits.com.
About Maison Louis
Jadot:
Maison Louis
Jadot is one of the most trusted and revered wine houses in
Burgundy's Côte d'Or. And today, Jadot is the #1 selling French red
wine and white wine in the U.S. The Jadot team balances tradition
and technology, focusing on the purest expression of each wine's
terroir. These principles of vinification take the lightest
possible hand in winemaking and produce the essence of fine
Burgundy. Founded in 1859, the house now owns 528 acres of
vineyards, including 280 acres of the Cote d'Or's most prestigious
Premier and Grand Cru plots.
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SOURCE Maison Louis Jadot