NEW
YORK, June 17, 2024 /PRNewswire/ -- The
global automotive wrap films market size is estimated to grow
by USD 10.13 billion from
2024-2028, according to Technavio. The market is estimated to grow
at a CAGR of over 21.84% during the forecast period.
Advertisements on automotive wrap films help capture audience
attention is driving market growth, with a trend
towards automotive wrap films: a business advertising medium.
However, automotive wrap films require regular maintenance
poses a challenge. Key market players include 3M Co., A.P.A. Spa, ACI Dynamix, ADS Window Films
Ltd., Arlon Graphics LLC, Avery Dennison Corp., Compagnie de Saint
Gobain, Eastman Chemical Co., Exotic Vehicle Wraps, FILMTACK Pte.
Ltd., FOLIATEC Bohm GmbH and Co. Vertriebs KG, Garware Hi Tech
Films Ltd., Global Pet Films Inc., HEXIS SAS, Johnson Window Films
Inc., LINTEC Corp., NEXFIL Co. Ltd., ORAFOL Europe GmbH, Rayno
Window Film, and VViViD Vinyl Inc..
Get a detailed analysis on regions, market
segments, customer landscape, and companies - View the
snapshot of this report
Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Application (Light-duty
vehicles, Medium-duty vehicles, and Heavy-duty vehicles), Type
(Cast film and Calendered film), and Geography (North America,
Europe, APAC, Middle East and Africa, and South America)
|
Region
Covered
|
North America, Europe,
APAC, Middle East and Africa, and South America
|
Key companies
profiled
|
3M Co., A.P.A. Spa, ACI
Dynamix, ADS Window Films Ltd., Arlon Graphics LLC, Avery Dennison
Corp., Compagnie de Saint Gobain, Eastman Chemical Co., Exotic
Vehicle Wraps, FILMTACK Pte. Ltd., FOLIATEC Bohm GmbH and Co.
Vertriebs KG, Garware Hi Tech Films Ltd., Global Pet Films Inc.,
HEXIS SAS, Johnson Window Films Inc., LINTEC Corp., NEXFIL Co.
Ltd., ORAFOL Europe GmbH, Rayno Window Film, and VViViD Vinyl
Inc.
|
Key Market Trends Fueling Growth
Automotive wrap films offer businesses an effective advertising
solution, reaching a broad audience through fleet vehicles.
Compared to traditional marketing methods like billboards or print
media, fleet advertising provides cost benefits and can generate
sales more quickly. Additionally, automotive wraps significantly
reduce marketing expenses and enhance a company's image and
branding. These advantages are expected to fuel the growth of the
automotive wrap films market during the forecast period.
The Automotive Wrap Films market is experiencing significant
growth, with various players offering different types of films for
vehicle customization. Color and paint protection are popular
trends, with many businesses using regulated and
electrocute-resistant films for enhanced safety. Safety is a key
concern, with some companies focusing on self-healing and
anti-graphing properties.
The use of films for advertising and branding is also
increasing, with many businesses opting for custom designs and
finishes. The market is diverse, with companies offering a range of
finishes including matte, glossy, and metallic. The use of
technology is also driving innovation, with some companies offering
digital printing and customization options. Overall, the Automotive
Wrap Films market is dynamic and evolving, with a focus on safety,
customization, and technology.
Research report provides comprehensive data on
impact of trend. For more details- Download a Sample
Report
Market Challenges
- The automotive wrap film market faces challenges due to the
need for regular maintenance to withstand environmental conditions.
Lack of upkeep can lead to premature degradation, increasing costs
with the requirement for additional cleaning products. Contaminants
like bird droppings, dirt, and tree sap can damage the films. Ideal
parking in shaded areas or garages is essential to minimize
complexity and maintenance costs, potentially hindering market
growth.
- The Automotive Wrap Films market faces several challenges.
Consumers seek high-quality films with long-lasting
durability.
- Regarding materials, consistency in color and texture is
crucial. Regarding application, proper installation is essential to
prevent air bubbles and wrinkles. Regarding sustainability, there
is a growing demand for eco-friendly films. Regarding competition,
pricing pressures and maintaining a competitive edge are ongoing
challenges. Regarding technology, staying updated with the latest
trends and innovations is necessary to meet evolving consumer
demands.
- Regarding logistics, ensuring timely delivery and efficient
supply chain management is important. Regarding regulations,
complying with local and international regulations is a significant
challenge. Regarding research and development, investing in R&D
to improve product offerings and meet emerging trends is
essential.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
- Application
- 1.1 Light-duty vehicles
- 1.2 Medium-duty vehicles
- 1.3 Heavy-duty vehicles
- Type
- 2.1 Cast film
- 2.2 Calendered film
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Light-duty vehicles- The Automotive Wrap
Films Market caters to light-duty vehicles with a GVWR under 8,500
lbs, primarily used for small to medium business advertising. Wrap
films offer mobility and affordability, with decals, partial, and
full wraps showcasing logos and contact info. Compared to full-body
paints, wrap films are easier to change and update. Market growth
is fueled by rising passenger car sales, increasing disposable
incomes, and car enthusiasts' demand for vehicle modifications.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The Automotive Wrap Films Market encompasses a wide range of
offerings, including vehicle paints with color option flexibility,
paint makeovers through color wraps, and mobile marketing
solutions. These films come in various colors such as matte black
and matte orange, catering to both heavy vehicles and passenger
cars. UV protection and heat reduction are essential features,
ensuring consumer comfort and vehicle durability.
Safety and security are paramount considerations, with offerings
such as nano-ceramic films, self-healing coatings, and smart films.
The market serves luxury vehicles and commercial segments,
including LCVs and HCVs, and extends to Out-of-Home (OOH)
advertising applications. The MRFR Database provides comprehensive
market intelligence on cast film, calendared films, and other
automotive wrap film types.
Market Research Overview
The Automotive Wrap Films market refers to the production and
sale of protective and decorative films used for vehicle
customization. These films offer benefits such as scratch
protection, color change, and advertising opportunities. The market
is driven by factors like increasing consumer preference for
personalized vehicles and growing demand for fleet branding. The
use of advanced technologies like cast vinyl, calendared vinyl, and
perforated vinyl enhances the product's durability and
versatility.
The market also caters to various applications, including full
vehicle wraps, partial wraps, and custom graphics. Regions like
North America and Europe dominate the market due to their high
disposable income and advanced automotive industries. The market is
expected to grow significantly in the coming years due to
increasing demand for vehicle customization and technological
advancements.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Application
-
- Light-duty Vehicles
- Medium-duty Vehicles
- Heavy-duty Vehicles
- Type
-
- Cast Film
- Calendered Film
- Geography
-
- North America
- Europe
- APAC
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/automotive-wrap-films-market-size-is-set-to-grow-by-usd-10-13-billion-from-2024-2028--advertisements-on-automotive-wrap-films-help-capture-audience-attention-to-boost-the-market-growth-technavio-302173166.html
SOURCE Technavio