AppsFlyer's solution catalyzes competitive
strategies based on market trends and consumer needs.
SAN
ANTONIO, June 17, 2024 /PRNewswire/
-- Recently Frost & Sullivan assessed the digital
advertising AI industry and based on its analysis, recognized
AppsFlyer with the 2024 Asia-Pacific Competitive Strategy
Leadership Award. As a marketing measurement, attribution, and data
analytics provider, AppsFlyer empowers clients with
privacy-preserving technologies and fosters innovation and trust in
the mobile industry. Most importantly, AppsFlyer's founders
addressed a growing need within the blossoming application (app)
economy to reliably measure marketing success. The company focuses
on establishing trustworthy customer relationships among marketers,
developers, and product managers and offers a compelling solution
that resonates with most APAC organizations, effectively addressing
their evolving business models and communications requirements.
AppsFlyer has nearly 100,000 active mobile apps on its platform,
with its solutions enabling markets to consolidate all marketing
activities, streamline campaign optimization, and enhance clients'
return on investment (ROI).
![AppsFlyer’s predictive analytics and models allow marketers to refine campaigns, assess key performance indicators, and acquire timely insights for swift decision-making. AppsFlyer’s predictive analytics and models allow marketers to refine campaigns, assess key performance indicators, and acquire timely insights for swift decision-making.](https://mma.prnewswire.com/media/2439668/AppsFlyer_Award_Logo_Logo.jpg)
AppsFlyer's predictive analytics and models allow marketers to
refine campaigns, assess key performance indicators, and acquire
timely insights for swift decision-making. It continually evolves
its value proposition and product portfolio to stay on top of
market trends and sustain its market position. Its top strategic
initiatives focus on improving its robust solution suite, including
SKAN, Privacy Sandbox, Conversion Modeling, Aggregated
AdvanceMeasurement, Privacy Cloud, and Data Clean Room. AppsFlyer
upgraded its Data Clean Room as part of its Data Collaboration
Platform initiative, introducing Dynamic Query Engine, a powerful
AI tool to improve marketers' data analysis capabilities. The tool
removes the need for structured query language intermediaries and
allows developers to make informed marketing decisions, increasing
ROI while protecting customer privacy.
Hemangi Patel, senior industry
analyst at Frost & Sullivan, observed, "AppsFlyer upgrades its
measurement solutions to foster innovation in the ecosystem. This
methodology highlights the effectiveness and execution of its
strategy through AI-driven insights and enhanced collaboration
among growth teams in the emerging privacy era."
AppsFlyer's Creative Optimization leverages AI to help marketers
achieve optimal audience engagement and conversion rates, allowing
marketers to maximize the value of their ad investment while
enhancing the effectiveness of creative content and campaigns.
AppsFlyer stands out for its stakeholder integration through its
partner marketplace with over 10,000 different types of
collaborators (e.g., email service providers, media, customer
engagement platforms, product analytics platforms, and customer
data platforms). With this network, clients can connect with
different providers and receive tailored partner recommendations
based on industry and KPIs, establishing a new standard in ad
engagement measurement.
"With over 89 product updates and two strategic acquisitions,
AppsFlyer's solutions leverage powerful tools infused with
artificial intelligence to foster private data collaboration and
actionable insights. Its customer-centric approach enables
organizations from various industry verticals to grow their
business while remaining compliant. Owing to its visionary approach
to digital ads and effective alignment with mega trends, AppsFlyer
stands out among providers," added Valentina Barcia, best practices research
analyst at Frost & Sullivan.
"This recognition comes at the most opportune time as we
celebrate ten years of AppsFlyer in APAC. Since 2014, we've been a
reliable and trusted growth partner to many of Asia's most expansive and innovative digital
brands. In this age of AI, we continue to lead with our Data
Collaboration Platform and Creative Optimization. We believe a
strategic AI-based approach is the key to success in any
competitive landscape," said Ronen
Mense, APAC president and general manager at AppsFlyer.
Each year, Frost & Sullivan presents this award to the
company that has leveraged competitive intelligence to successfully
execute a strategy that results in stronger market share,
competitive brand positioning, and customer satisfaction.
Frost & Sullivan Best Practices Awards recognize companies
in various regional and global markets for demonstrating
outstanding achievement and superior performance in leadership,
technological innovation, customer service, and strategic product
development. Industry analysts compare market participants and
measure performance through in-depth interviews, analyses, and
extensive secondary research to identify best practices in the
industry.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned
for its role in helping investors, corporate leaders, and
governments navigate economic changes and identify disruptive
technologies, Mega Trends, new business models, and companies to
action, resulting in a continuous flow of growth opportunities to
drive future success. Contact us: Start the discussion. Contact us:
Start the discussion.
Contact:
Tarini Singh
E: tarini.singh@frost.com
About AppsFlyer
AppsFlyer helps brands make good choices for their business and
their customers with its advanced measurement, data analytics, deep
linking, engagement, fraud protection, data clean room
and privacy preserving technologies. Built on the idea that brands
can increase customer privacy while providing exceptional
experiences, AppsFlyer empowers thousands of creators and 10,000+
technology partners to create better, more meaningful customer
relationships. To learn more, visit www.appsflyer.com.
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SOURCE Frost & Sullivan