Unlock ‘Superfoodie’ Status this Summer with The BC Farmers’ Market Tasting Passport
18 Junio 2024 - 10:00AM
BC Association of Farmers’ Markets (BCAFM) invites locals and
tourists alike to tour, taste, and play at farmers’ market
destinations across the province this summer, with the brand-new
Tasting Passport mobile app.
The BC Farmers’ Market Tasting Passport lets travelers and
locals share their foodie experiences and local adventures and get
rewarded for exploring communities across BC.
The Tasting Passport App is the perfect companion for your next
market visit, offering self-guided itineraries featuring go-to
neighbourhood spots, including places like the best local
farm-to-table restaurants, popular local values-based businesses,
and free and accessible cultural attractions and activities.
Content for each taste-and-tour itinerary has been thoughtfully
curated with support from local partners and Destination BC’s
Co-operative Marketing Partnership Program.
"Enjoying local food and drink enriches the experience that
travelers have when visiting BC”, said Alison McKay, Vice President
of Destination Management at Destination BC. "Having awe-inspiring
local food and drink content to power up this innovative passport
app from the BC Association of Farmers’ Markets is a great way to
expand the opportunities for residents and visitors to explore and
engage with the diverse food offerings in BC.”
Superfoodie fans who check in at BC farmers’ market destinations
will reach new tier levels within the app, unlock bonus badges, and
redeem prizes for hitting milestones. App users are invited to
share their adventures, challenge friends, and top the
leaderboard.
"BC Farmers’ Markets are calling all Superfoodies; those who
visit the most farmers’ markets across the province this summer! BC
is a fantastic destination for foodies, and our farmers’ markets
are a shining example of the culinary abundance of the province”,
said Heather O’Hara, Executive Director of the BC Association of
Farmers' Markets. “Food brings people together and our new Tasting
Passport app aims to unite fellow foodies through vibrant ‘taste
and do’ experiences. Assemble your tasting team and prepare to
embark on a culinary quest, where you can earn rewards, challenge
fellow foodies, and share your adventures!”
Farmers’ markets are a huge draw for tourists and for locals.
Almost 1 million tourists visit farmers’ markets every year in BC,
and according to a recent provincial economic impact study, BC
farmers’ markets contributed $233 million to the local economy.
It’s not just tourists who are passionate about farmers’ markets,
businesses love them too, because farmers’ markets have an economic
ripple effect for local market-adjacent businesses, with 87% of
business owners reporting that farmers’ markets have a positive
impact on their sales and operations.
BC Farmers’ Markets are calling all market superfans to put
their Superfoodie status to the test this summer.
Download the free app today and begin your
tasting adventure!
Apple App Store
Google Play Store
Connect with the BC Association of Farmers’ Markets on
Social Media:
Facebook: facebook.com/BCAFMInstagram: @BCFarmersMarketTwitter: @BCFarmersMarket#BCFarmersMarketTrail#BCFarmersMarket
About The BC Association of Farmers’ MarketsThe
BC Association Farmers’ Markets (BCAFM) is a non-profit
organization committed to supporting, developing, and strengthening
farmers’ markets in all regions of British Columbia. BCAFM is
passionate about local food and helping markets, farmers and small
businesses grow so local food continues to thrive. To learn more
about BC Farmers’ Markets, visit bcfarmersmarket.org.
Media ContactSonam RamThe Social
Agencysonam@thesocialagency.cathesocialagency.ca
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/701d1970-d7aa-42a6-b2f8-4e067247a2db