Elevating Comfort Through World-Class Design
and a First of its Kind Sustainability Model, Piana Sleep's Rinnovo
Mattress is Ready to Change the World
CARTERSVILLE, Ga., June 19,
2024 /PRNewswire/ -- Piana Sleep, a division of Piana
Technology dedicated to pushing the mattress industry forward
through sustainability and design, is thrilled to announce the
debut of the Rinnovo mattress. Piana Sleep is dedicated to
elevating expectations of what is possible for sustainable
manufacturing in the bedding industry. Rinnovo blends foam and
Piana's unique V/Smart fiber technology to create a more
sustainable a uniquely comfortable mattress. Additionally, with
Piana Sleep's revolutionary take-back promise at the end of the
Rinnovo's life, the company will recycle it with zero waste,
helping alleviate the environmental impact and giving the mattress
a new life.
At the heart of Rinnovo is Piana Technology's proprietary,
transformative V/SMART technology. V/SMART includes fibers that are
vertically arranged in a unique high-loft nonwoven design that
delivers a non-toxic, odor-free, VOC-free environment. V/SMART's
groundbreaking design includes the company's Molecular Printing
technology that infuses molecular compounds into materials tailored
to deliver countless health benefits, such as active cooling,
customizable aromatherapy, antimicrobial protection, sleep and mood
enhancers, and much more – producing an unparalleled and deeply
restful night's sleep.
"The Rinnovo is the first of many new Piana Sleep products that
will marry sustainability with industry-changing technology and
world-class design," said Silvia
Galasso, Executive Vice President of Piana Sleep. "Piana is
dedicated to breaking the status quo of how mattresses get made.
Using more sustainable practices like solar power, paired with our
ability to create a successful circular design and close the loop
at the end of our product's life, our goal is to be the catalyst
for sustainability and circular economy within the industries we
serve."
Piana Sleep is currently focused on the hospitality and retail
spaces with Rinnovo. "We're passionate about joining forces with
partners that share our vision of changing the world, helping the
environment, and creating a better sleep experience for consumers,"
said Chris Henning, Vice President
of Business Development at Piana Sleep. "We can ensure that our
partners will be the first in the marketplace with an innovative
product that truly helps keep mattresses out of landfills and
provides true comfort to everyone choosing it."
"Landfills are a huge problem in today's world," continues
Silvia Galasso. "It is estimated
that in the US alone, 50k mattresses
get discarded in landfills every single day, each polluting our
Earth for centuries. These mattresses would form a daily stack
taller than Mt Everest, and in a year, they would form a line that
nearly goes around the Earth at the Equator. With our take-back
promise, we are taking full responsibility for diverting our
products from landfills while enabling our retail and hospitality
partners to join forces with us and establish themselves as leaders
of change".
Rinnovo highlights the company's devotion to sustainability,
minimizing waste, and conserving energy in the bedding industry.
The Rinnovo mattress is made with Piana recycled technology,
resulting in 46% fewer CO2 emissions than a comparable all-foam
mattress, takes up to 52% less energy to make, and is up to 31%
lighter than an equivalent all-foam mattress.
To learn more about Rinnovo, visit: pianasleep.com
Healthier beds, healthier people, healthier world.
About
Piana Sleep is bringing a revolution to the bedding industry.
Made with sustainable materials and Piana Technology's innovative
and patent-pending design, Piana Sleep's mattresses are going to
change the world. With the inclusion of a circular design, Piana
Sleep is dedicated to keeping mattresses in circulation as recycled
material and out of landfills.
Born out of a 440-year-old family-owned Italian textile company,
Piana Sleep is dedicated to creating ultimate comfort and elevating
expectations of what is possible for mattress design and
manufacturing.
Headquartered in Cartersville,
Georgia, Piana Sleep is not just bringing a sustainable
product and a circular economy to market, but it's also using solar
energy to power its creation–lessening the company's footprint and
redefining excellence for the bedding industry.
PianaSleep.com
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SOURCE Piana Technology