Company's 'Optimism your feed' Playlist
Garners 1.2 Billion Views in Just Three Weeks
SEOUL,
South Korea, June 21,
2024 /PRNewswire/ -- LG Electronics (LG) has launched
a global social media challenge to amplify its brand promise of
'Life's Good' by encouraging customers worldwide to create and
share moments of everyday optimism on their social media feeds.
Running across TikTok and Instagram, the challenge encourages
participants to foster a more positive environment on their social
media feeds by posting optimistic moments and selfies featuring the
"finger heart" gesture – a popular symbol among K-pop idols created
by forming a mini heart with the index finger and thumb – using the
hashtags #Lifesgood and #Optimismyourfeed.
"LG is committed to delivering on its promise of 'Life's Good'.
This social media challenge aims to uncover and share what 'Life's
Good' means to our customers," said Kim
Hyo-eun, vice president and head of LG's Brand Management
Division. "We believe there is real power in approaching life with
an optimistic attitude, and our Optimism your feed campaign's
social media challenge is all about embracing the opportunity to
inspire more positive activities in the virtual and real
world."
The social media challenge is part of LG's 'Optimism your feed'
campaign and follows the launch last month of LG's Optimism your
feed playlist – a collection of original content that, when
interacted with, will pull more optimistic content into your feed.
Created in collaboration with global influencers known for their
positive impact, the playlist offers users the opportunity to
experience more uplifting and encouraging posts. Within just three
weeks of its release on TikTok, YouTube and other social media
platforms, the playlist has garnered over 1.2 billion views. It has
resonated with viewers worldwide, prompting comments about their
eagerness to participate and positively influence their algorithms.
The social media challenge invites users around the world to
join influencers including Tina
Choi, Victoria Browne,
Josh Harmon, Team1llusion,
Lenna Vivas and Samuel Weidenhofer in spreading optimism across
social media feeds. In just four days, around 21,000 users have
already joined the movement to share their optimistic moments.
Meanwhile, LG has also launched an offline campaign event called
'Optimism your day,' which will run till early July. Continuing
from last year, a truck adorned with the company's 'Life's Good'
brand slogan is scheduled to tour the 11 business sites in Korea.
The truck features a large LED display that plays 'Life's Good'
campaign videos and showcases positivity slogans shared by LG
employees worldwide. LG believes in spreading the campaign's
message of optimism to employees as well as the outside world.
"We are all brand ambassadors of LG," said CEO William Cho. "If each of us starts brightening
our surroundings one step at a time, I believe LG will one day
become a company that truly radiates positivity, helping to create
better lives and a better world."
More details about Life's Good campaign can be found on the
campaign page at www.lg.com/lifesgood.
About LG Electronics, Inc.
LG Electronics is a global
innovator in technology and consumer electronics with a presence in
almost every country and an international workforce of more than
74,000. LG's four companies – Home Appliance & Air Solution,
Home Entertainment, Vehicle component Solutions and Business
Solutions – combined for global revenue of over KRW 84 trillion in 2023. LG is a leading
manufacturer of consumer and commercial products ranging from TVs,
home appliances, air solutions, monitors, automotive components and
solutions, and its premium LG SIGNATURE and intelligent LG ThinQ
brands are familiar names world over. Visit www.LGnewsroom.com for
the latest news.
Media
Contacts:
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LG Electronics,
Inc.
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LG Electronics,
Inc.
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Lea Lee
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Jenny Shin
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+82 2 3777
3981
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+82 2 3777
3692
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lea.lee@lge.com
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jungin.shin@lge.com
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www.LGnewsroom.com
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www.LGnewsroom.com
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SOURCE LG Electronics (LG)