Volvo Car Canada’s Midsummer Celebration Returns for a Second Year in Vancouver
26 Junio 2024 - 6:00AM
Volvo Car Canada’s Midsummer
Celebration returns for its second iteration in Vancouver,
BC from July 5 – 7. Canadians are invited to partake in a
multi-sensory experience rooted in local flora, sustainability and
community. Celebrated as a tribute to the traditional Swedish
holiday, Volvo Cars Canada is thrilled to bring their heritage and
Midsummer to life at the Bentall Centre, a public space that serves
as a dynamic, urban oasis amidst the bustling cityscape.
To mark the celebration, the auto innovator is leaning into its
sustainable ethos and calling on Canadians nationwide to join the
Midsummer movement with a future forward test drive incentive: for
every test drive of a Volvo vehicle at the Midsummer celebration,
Volvo Cars will plant a tree in association with One Tree
Planted.
“The Volvo Midsummer Celebration is the perfect time to honour
our Swedish heritage. This community initiative brings to life our
commitment to sustainability by uniting with local growers,
artisans, and like-minded organizations in our shared mission to
help drive Canadians towards a sustainable future,” says
Aleiza Alerta, Director of Marketing & Communications at Volvo
Car Canada Ltd. “We’re so excited to be in Vancouver for
our second annual celebration and to connect with new
communities.”
The Volvo Midsummer Celebration offers a variety of verdant
wonders, family-friendly activities, mindful vendors, and the
chance to test drive an array of Volvo’s electrified vehicles.
Highlights include:
Test Drives
- A fleet of electrified Volvo vehicles including the Volvo XC90,
XC60, XC40 and C40, will be available for guests to test drive.
Volvo specialists will be on-site to provide guidance and answer
any questions.
Workshops:
- Twiggage & Bloom: Delight in a serene
build-a-bouquet workshop, highlighting sustainable farm vendors and
eco-friendly practices.
- Perennial Gatherings: Discover the art of
making eco-friendly seed balls, empowering you to easily plant
native flora while enhancing your knowledge of plant care.
- The Flower Petaler: Craft your own floral
crown with the help of talented floral designers, perfect for
showcasing during the event.
- Midsummer Family Portraits: Capture your
floral inspired moment with your friends and family with an on-site
portrait station. All images are complimentary and will be
available on-site and via email.
Community Give Back Initiatives
- Volvo Cars is partnering with Bloomier, a zero-waste floral
studio in West Vancouver, to repurpose all event florals and give
back to the community, eliminating foam and plastic materials.
- Volvo Cars is also collaborating with Alvéole, an urban
beekeeping organization, to support their program at the Bentall
Centre, contributing to a more bee-friendly city.
For further information:
holly.wilks@narrative.ca / (519)
495-2568 jennifer.okoeguale@volvocars.com
/ (647) 881-6878
About Volvo Car Canada Ltd.Volvo Car Canada
Ltd. is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCCL
provides marketing, sales, parts, service, technology, and training
support to the 38 Volvo automobile retailers across Canada. For
more information, please refer to the Volvo Cars Canada media
website at www.media.volvocars.com/ca/en-ca.
Volvo Cars in 2023 For the full year 2023,
Volvo Car Group recorded a record-breaking core operating profit of
SEK 25.6 billion. Revenue in 2023 amounted to an all-time high of
SEK 399.3 billion, while global sales reached a record 708,716
cars.
About Volvo Car Group Volvo Cars was
founded in 1927. Today, it is one of the most well-known and
respected car brands in the world with sales to customers in more
than 100 countries. Volvo Cars is listed on the Nasdaq Stockholm
exchange, where it is traded under the ticker “VOLCAR B”.
"For life. To give people the freedom to move in a personal,
sustainable and safe way." This purpose is reflected in Volvo Cars'
ambition to become a fully electric car maker by 2030 and in its
commitment to an ongoing reduction of its carbon footprint, with
the ambition to achieve net-zero greenhouse gas emissions by
2040.
As of December 2023, Volvo Cars employed approximately 43,400
full-time employees. Volvo Cars' head office, product development,
marketing and administration functions are mainly located in
Gothenburg, Sweden. Volvo Cars' production plants are located in
Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing
and Taizhou (China). The company also has R&D and design
centres in Gothenburg and Shanghai (China).