Luster Revolutionizes Sales Practice with First AI-Powered Predictive Enablement™ Technology
26 Junio 2024 - 7:05AM
Business Wire
Proprietary Technology Uses Hyper-Realistic
Practice Simulations, Skill Drills and Data-Driven Insights to
Identify and Bridge Skill Gaps Before Impacting Sales
Performance
Luster, the first AI-powered Predictive Enablement™ technology,
announces its official launch today. Powered by Luster’s
proprietary generative AI discourse engine, the groundbreaking
technology is poised to revolutionize sales practice, skill
mastery, and performance.
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the full release here:
https://www.businesswire.com/news/home/20240626537364/en/
Luster's sessions dashboard showcases
practice scenarios and rapid-fire skill drills based on each rep's
personal strengths and areas of improvement. (Photo: Business
Wire)
Developed by sales professionals who have experienced challenges
with traditional practice methods first-hand, Luster is the first
technology to deliver hyper-realistic practice simulations, skill
drills and data-driven insights designed to proactively identify
and close sellers’ skill gaps before they impact sales performance
and revenue.
Backed by High Alpha, a leading venture capital firm that
creates and funds B2B SaaS companies, Luster is led by CEO and
Co-Founder Christina Brady, a sales and enablement expert with deep
SaaS sales knowledge and nearly two decades of experience serving
in senior roles at Spekit, Sales Assembly, Glassdoor and Groupon.
She’s joined by Chief Product Officer and Co-Founder Jodi Mesa, a
development leader with experience building products for
world-class technology companies such as Spekit and Ibotta; and
Head of Business Operations & Customer Success and Co-Founder
Wes Craig, a fellow go-to-market expert who has led product
marketing and customer engagement for startups and notable
companies such as High Alpha and Deloitte.
"With Luster, sales teams can finally stop practicing on their
customers," said Christina Brady, CEO and Co-Founder of
Luster. "Until now, practice was only possible through
person-to-person role-play or live prospect and customer calls,
which meant sales teams had to practice on their customers or with
others who couldn't provide impactful feedback. Our proprietary
Predictive Enablement™ technology is uniquely positioned to solve
this problem. Luster not only predicts and closes individual skill
gaps, enabling sales teams to sell better and faster, but it also
provides quantifiable ROI for sales leaders to measure the impact
of their training."
Key features include:
- Personalized AI-Simulated Practice Environments: Luster
uses advanced AI to create hyper-realistic practice scenarios for
each sales stage, buyer persona and deal size in a safe, engaging
and fun environment, boosting sellers’ confidence and enabling
sales teams to sell better and faster.
- Skill Drills: Focused practice sessions in which sales
representatives rapidly hone skills like objection handling, value
proposition delivery, and discovery with specific personas,
on-demand with immediate feedback.
- Rep & Team Level Insights: Skill proficiencies and
deficiencies are surfaced in real-time as they evolve, giving sales
and enablement leaders visibility into the proficiency of their
teams. This allows leaders to more efficiently and effectively
target coaching and enablement strategies, as well as measure
enablement ROI.
“Sales skills are the atomic unit of business performance. They
make the difference between getting the meeting or not, closing the
deal or not, separating from the competition or not, hitting quota
or not, and, ultimately, business success or not. Yet sales skill
measurement and development have been notoriously painful and
difficult for sales and enablement leaders,” said Mike
Langellier, Partner at High Alpha. “Thanks to recent
advancements in technology and this remarkable team, Luster is
empowering reps, sales managers, and enablement leaders in ways not
previously possible. And we’re thrilled at High Alpha to be backing
the venture.”
With early customers including ShipBob, Go1 and Bazaarvoice,
Luster is enabling the world’s most skilled sales teams with
practice that’s scalable, personalized, engaging and impactful.
“As a high-growth, remote-first company, ShipBob faced
significant challenges in replicating the organic and hands-on
sales training experience of an in-office environment,” said
Marina Golemis, SVP North American Sales at ShipBob. “Luster
will allow our team to dive into real-life sales scenarios,
fine-tune their sales skills by role-playing with AI-driven
simulations rather than valuable existing prospects, and train our
teams on new product updates. We cannot wait to see the impact on
our team’s confidence and skills."
For more information, visit www.luster.ai.
About Luster AI
Revolutionizing SaaS sales learning, Luster is the first sales
practice tool to address the critical problem of sales skill gaps
with Predictive Enablement™ technology. Using gamified AI, Luster
provides custom simulated practice environments and skill drills to
provide data-driven insights that predict sales skill gaps before
they impact sales performance. By combining deep sales expertise
with advanced technology, Luster drives measurable improvements in
performance and customer outcomes. For more information, visit
www.luster.ai or follow Luster on LinkedIn.
About High Alpha
High Alpha creates, launches, scales and invests in exceptional
enterprise SaaS companies across North America. The High Alpha
portfolio of over 90 companies includes leading SaaS companies like
Logik.io, Attentive, Authenticx, SalesLoft, Zylo, Logicgate and
more. For more information, visit highalpha.com or follow
@highalpha.
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version on businesswire.com: https://www.businesswire.com/news/home/20240626537364/en/
Media: Nicole Biemer NB PUBLICITY
nicole@nbpublicity.com