FRESCA Mixed Serves Up Cool Luxury this Summer with Limited-Edition Fancy Ice
26 Junio 2024 - 8:00AM
As cocktail connoisseurs and ready-to-drink alcohol beverage fans
alike are increasingly turning to simple yet elegant ways to
elevate their cocktail game, FRESCA Mixed is releasing its
rendition on today’s hottest trend in mixology – specialty ice. As
a part of the new exclusively accessible FRESCA Mixed Club, the
premium cocktail in a can brand will offer fans the chance to win a
limited-edition FRESCA Mixed Fancy Ice Kit. The kit will include
edible gold leaf-infused ice cubes that not only pair perfectly
with any of the brand’s flavors, but also enhance the overall
ready-to-drink experience.
As a known ice lover himself, Emmy-winning host and longtime
partner, Andy Cohen, reunited with the brand last month to help
launch the FRESCA Mixed Club, a virtual country club where anyone
21+ can sign-up for the chance to win unique experiences and
benefits like Fancy Ice, embracing the brand’s refined – yet bubbly
and playful – heritage.
“I’m obsessed with ice of all kinds and I’m not alone – craft
cocktail ice is everywhere these days. Whether it’s new bling or
fancy ice in your cocktail on a hot summer day, ice adds an extra
something that zhuzhes any situation,” said Cohen. “I’m so glad
fellow fans will have the chance to spice up their happy hour with
Fancy Ice because everyone deserves to feel a little luxurious with
a drink in hand.”
From July 1 through July 5, fans 21 and older who enter the
Fresca Mixed Fancy Ice Sweepstakes at FrescaMixed.com will have a
chance to win one of 100 limited-edition Fancy Ice kits, which will
also include cocktail glasses and a 12-pack of FRESCA Mixed
(awarded as a $25 gift card) to complete the summer cocktail
experience. Plus, one lucky fan will get an extra serving of “ice”
in the form of luxury jewelry.
“With the continued rise of members-only clubs, we see how much
society is seeking connection and common ground with others, which
is why we dreamed up the FRESCA Mixed Club this year to create an
accessible yet luxe community for our ready-to-drink fans,” said
Elana Blank, Senior Director, FRESCA Mixed. “Summer is the season
of country clubs, so we wanted to kick it off with a chance to win
our ‘coolest’ perk yet so fans can elevate their cocktail game in
the fanciest – but easiest – way possible.”
In true country club style, FRESCA Mixed will be announcing
events for fans 21 and older to take part in, as well as the chance
to win fancy, exclusive items later this year.
In fact, starting today, anyone 21 and older who will also be in
Montauk on July 1 can visit this link to RSVP to an exclusive
members-only hangout with Andy Cohen from 6:00-8:00 p.m. to
celebrate the launch in style and try out Fancy Ice themselves.
For more information on how to enter the Fancy Ice Sweepstakes,
join Cohen in the Hamptons, or other FRESCA Mixed Club perks
throughout the year, visit FrescaMixed.com and follow @FrescaMixed
on Instagram.
NO PURCHASE NECESSARY. Open only to legal residents of the 50
U.S. and D.C., 21 or older. Starts 10:00 AM (ET) on 7/1/24 and ends
11:59 PM (ET) on 7/5/24. The Fresca Mixed Fancy Iced Sweepstakes is
sponsored by Crown Imports LLC. No alcohol awarded with prizes.
Void where prohibited. For complete details, see Official Rules at
www.frescamixed.com/pages/FMFI-Sweeps-Rules.
ABOUT FRESCA™ MIXEDFresca™ Mixed is a line of
premium, pre-mixed cocktails crafted with the deliciously signature
citrus taste of FRESCA® and real vodka or tequila. Constellation
Brands produces, distributes and markets FRESCA® Mixed featuring
the classic signature citrus taste of FRESCA® with a flavorful
twist. FRESCA MIXED is produced under authorization from Red Tree
Beverages.
Contact:Stephanie
McGuanestephanie.mcguane@cbrands.com
Photos accompanying this announcement are available at
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