LA Kings Officially Introduce New Home and Away Uniforms
26 Junio 2024 - 5:59PM
Business Wire
New Core Elements Connect Club History Under
the Theme “Legacy Moves Us Forward”
The LA Kings today introduced the club’s new permanent uniforms.
The collection of the home and away jersey prominently features the
club’s new primary mark.
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the full release here:
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LA Kings unveil new home and road
jerseys, beginning with 2024-25 season (Courtesy: LA Kings)
The jersey will be worn for the first time in Las Vegas this
weekend when the Kings make their first selection in the 2024
National Hockey League (NHL) Draft. The home uniform will debut on
the ice in September during the 2024 Rookie Faceoff tournament,
which the Kings will host. The away uniform will debut during the
Kings’ first preseason game later that month.
The new Kings black-silver-and-white uniforms feature the key
elements of the organization’s recent brand evolution, highlighted
by the new team logos and design elements. It contains core
elements inspired by the club’s 90s era, and an updated crown from
the team’s inception in 1967. Also revised is an “enhanced
silver.”
Both the white jersey and black jersey feature the same design
alignment including a larger primary crest centered on the front of
the jersey. The lettering (names and numbers) on the back feature a
higher contrast set-up to increase visibility. The numbers on the
bicep area are now higher toward each shoulder.
The black home uniform features a new matte black helmet, which
is believed to be the first time an NHL team has used a matte black
helmet full-time. Partners Mercury Insurance (jersey) Blue Shield
of California (helmet) return for the 2024-25 season and are both
featured prominently. The white away uniform features the same
white helmet as last season.
The Kings will not feature an alternate uniform during the
upcoming 2024-25 season. The shiny silver helmet, often informally
referred to as a “chrome dome,” is not part of the team’s new
uniform collection.
Last week the Kings officially “retired” the team’s most recent
primary logo, which made its debut in 2008 as the featured element
of an alternate jersey. The team in 2011 adopted the logo as its
primary mark, along with the team colors of black, silver, and
white (the team colors remain). The Kings captured both of their
Stanley Cups wearing the black version of that jersey.
The Kings will announce further details of the 2024 Rookie
Faceoff event later. The 2024 NHL Draft takes place this weekend in
Las Vegas. The Kings currently hold four selections including the
21st overall choice.
- Images (courtesy LA Kings): Click Here
– LAKINGS.COM –
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Jeff Moeller – Senior Director, Business Communications and
Heritage | (310) 535-4544 | jmoeller@lakings.com