Jordan’s Skinny Mixes Announces Brand Refresh Following Remarkable Growth
03 Julio 2024 - 8:55AM
Business Wire
The #WaterTok sensation unifies branding on the
heels of its 15th anniversary
Jordan’s Skinny Mixes, the better-for-you beverage enhancing
company that transforms everyday routines into powerful,
guilt-free, “me-moments,” today announced a modernization of the
brand.
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Jordan’s Skinny Mixes (Photo: Business
Wire)
On the heels of the brand’s 15th anniversary, Jordan’s Skinny
Mixes has launched its brand refresh. The refresh comes in response
to valuable insights gathered from customer feedback and consumer
surveys, which highlighted an opportunity to increase brand
awareness and reach a broader audience through a more cohesive
brand identity and by developing an ownable brand purpose and
promise.
Jordan's Skinny Mixes has declared its brand purpose which
focuses on energizing women with its one-of-a-kind mix of
empowerment, community and inspiration. The brand’s purpose will
come to life across all elements of the brand including, social,
e-commerce, packaging, partnerships, creators, and more. Jordan’s
Skinny Mixes will be rolling out a new look and feel to bring to
life its brand purpose, which will harmonize its packaging to
reflect a unified expression of its vibrant, unexpected and
relatable brand essence. This includes a thoughtfully refined logo,
cap finishes, and reimagined front-of-packaging structures across
all SKUs, collectively reinforcing a strong and recognizable
brand.
Founded in 2009, Jordan’s Skinny Mixes was developed when
founder Jordan Engelhardt noticed that all of her favorite
beverages and mixes were packed with sugar and empty calories.
Determined to create a healthier alternative, she took matters into
her own kitchen, and Jordan’s Skinny Mixes was born.
As Jordan expected, countless others were searching for
better-for-you options. Over the next 15 years, Jordan's Skinny
Mixes experienced remarkable growth, fueled by product innovation
and a keen understanding of evolving consumer trends. The brand's
success led to its expansion into retail in 2015, securing
partnerships with major retailers such as Amazon, Walmart, Target,
Kroger, Albertsons, Save-Mart, Hannaford and Kohl's. The
introduction of naturally sweetened syrups, margaritas, and sauces
in 2019 catapulted the brand's e-commerce sales, tripling their
ecommerce business. By 2023, Jordan's Skinny Mixes had expanded its
reach to major retail location and digital marketplaces.
Jordan’s Skinny Mixes takes pride in its highly engaged and
passionate community members who actively engage with the company,
suggesting exciting new flavors and driving product innovations. In
2023, Jordan's Skinny Mixes saw unprecedented growth with the rise
of #WaterTok on TikTok. The brand's community expanded
exponentially as users across social platforms began sharing their
Jordan's Skinny Mixes water recipes online. This deep connection
with its customer base has been instrumental in shaping the brand's
trajectory and expanding its ever-growing product line.
"This evolution of our brand will delight our raving fans while
also introducing Jordan's Skinny Mixes to new consumers,” said Tim
Snyder, CEO of Jordan’s Skinny Mixes. “We're thrilled to present
our vibrant, fun, and delicious low-sugar, low-calorie options in a
way that truly reflects the heart of our brand.”
The rollout of the updated packaging began in June, both
in-store and online. By summer, consumers can expect to see the
refreshed Jordan's Skinny Mixes branding across all products, as
well as the Jordan’s Skinny Mixes website, creating a cohesive and
eye-catching presence on shelves, online and in home kitchens
alike.
Jordan’s Skinny Mixes products are available at
www.SkinnyMixes.com and at local retailers across the US, Canada,
and Europe.
About Jordan’s Skinny Mixes
Jordan’s Skinny Mixes is the better-for-you beverage enhancing
company that transforms everyday routines into powerful
“me-moments” for a guilt-free, more flavorful lifestyle. In 2009,
Jordan Engelhardt noticed that liquor store shelves were packed
with cocktail mixers loaded with sugar and empty calories.
Determined to give her favorite cocktail recipes a healthier
makeover, she grabbed some limes and got to work, knowing others
would appreciate a delicious yet better-for-you cocktail option.
Jordan’s Skinny Mixes aims to elevate life’s daily rituals, without
sacrificing fun or flavor, offering a range of sugar-free products
including Coffee Syrups, Water Enhancing Syrups, Cocktail Mixes,
on-the-go Flavor Bursts and Sauces for enjoyment from morning till
night. Jordan’s Skinny Mixes is available across mass and grocery
retailers, Amazon and SkinnyMixes.com. To learn more, please visit
SkinnyMixes.com and follow @skinnymixes on TikTok and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240702885979/en/
Huilian Ma Anderson Moxie Communications Group
skinnymixes@moxiegrouppr.com