Curinos and Adrenaline Announce Strategic Partnership to Bolster Decision-Making Across Banking Industry
09 Julio 2024 - 9:30AM
Business Wire
Data intelligence innovator joins forces
with brand experience company to provide leading-edge banking data,
industry insights and strategic counsel to banks and credit
unions
Curinos, a global data intelligence business that brings
together industry-exclusive expertise, insights and analytics for
leading financial institutions, and Adrenaline, an end-to-end brand
experience company helping banks and credit unions grow, have
teamed up to incorporate Curinos’ Distribution Optimizer data tool
into Adrenaline’s Connected Intelligence offering for banks and
credit unions.
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“We’re excited about incorporating Curinos’ leading-edge data
into our already robust analytics offering and making more
decision-making tools available to our clients, particularly
smaller community banks and credit unions,” says Ben Hopper,
Managing Director of Retail Strategy at Adrenaline. “Now, we’ll be
able to quickly and efficiently gather the same data that big banks
get and focus our team’s efforts more on translating the
information into meaningful insights to drive strategy, for
expansion and growth, something that all financial institutions
need.”
Pairing the real-time, relevant data analytics with Adrenaline’s
strategic insights and expertise will help level the playing field
for smaller and mid-market financial institutions by informing
decisions aimed at maximizing the growth potential of their retail
networks.
“The retail network in banking is undergoing massive
transformation as traditional banking institutions are losing share
to digital competitors,” says Andrew Hovet, Managing Director of
Distribution and Sales Performance at Curinos. “No matter what
their size or service area, these providers are looking for ways to
amplify their impact through their branch networks. To maximize
growth, they need to leverage analytics and smart strategies to
make the best decisions for their networks. This partnership
provides them with exactly that.”
The Distribution Optimizer integrates vast amounts of public
bank and proprietary data into a consistent analytical framework
for financial institutions to evaluate their current network and
identify future opportunities.
The strategic partnership was announced at Future Branches in
Boston, where Adrenaline’s President and CEO Gina Bleedorn
presented the keynote session on recalibrating the retail delivery
channel.
About Curinos
Leaders at financial institutions around the world look to
Curinos for industry-exclusive expertise, insights and analytical
firepower to help them navigate a changing industry and chart new
paths to growth. With our AI-based decisioning tools, predictive
analytics and science-based platforms – all fed by our vast,
proprietary data – clients identify emerging opportunities and make
informed decisions that drive sustained performance
improvements.
For additional information, please visit
www.curinos.com.
About Adrenaline
Adrenaline is an end-to-end brand experience company serving the
financial industry that positions, designs, builds, and implements
change for companies so they can grow. The company move brands and
businesses ahead by delivering on every aspect of their experience
across digital and physical channels, from strategy through
implementation. Their multi-disciplinary team works with leadership
to advise on purpose, position, culture, and retail growth
strategies.
For additional information, please visit
www.adrenalinex.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240624060263/en/
Hayley Spalding hayley.spalding@curinos.com 469.688.7747 Lynn
Harris Medcalf lmedcalf@adrenalinex.com 404.433.7620