FullMoon Digital has been named the agency of record for Crystal
Bridges Museum of American Art and the Momentary. This new
partnership will see FullMoon Digital leveraging its expertise in
digital marketing to enhance audience engagement and diversify
visitor demographics. FullMoon will be executing campaigns across
digital channels including Google Ads, Meta, TikTok, CTV, Audio
Ads, and Display aimed at making art and cultural experiences more
accessible to all. This collaboration aligns with the museum's
mission to reach broader and more diverse audiences.
WINDERMERE, Fla., July 10,
2024 /PRNewswire-PRWeb/ -- FullMoon Digital, a
leading independent creative and digital media agency, is proud to
announce its appointment as the digital marketing agency of record
for Crystal Bridges Museum of American Art and the Momentary. With
only 28% of the US population visiting a museum in 2023, (1) this
significant partnership marks a milestone for FullMoon Digital,
highlighting their capabilities and expertise in the competitive
field of digital marketing and media strategy.
"Securing the partnership with Crystal Bridges and the Momentary is not just
about adding a prestigious client to our portfolio—it's about
redefining how art meets digital innovation." - Derek Chew, CEO and Founder of FullMoon
Digital.
Derek Chew, CEO and Founder of
FullMoon Digital explains how important this acquisition is,
"Securing the partnership with Crystal
Bridges and the Momentary is not just about adding a
prestigious client to our portfolio—it's about redefining how art
meets digital innovation. This is our moment to show that agility
and creativity can disrupt even the most established sectors. At
FullMoon Digital, we're not just following trends; we're setting
them."
One Institution, Two Spaces: Crystal Bridges Museum of American
Art and the Momentary
The deal, encompassing two prominent arts and culture locations
within one powerhouse of an institution in Bentonville, Arkansas, is a major achievement
for the agency.
Crystal Bridges Museum of American Art, founded as a non-profit
charitable organization by arts patron and philanthropist
Alice Walton, is renowned for its
impressive collection of American art. The museum's mission is to
connect visitors with the power of art, architecture, and nature,
creating a unique cultural experience and a space where art can be
appreciated by all. Since opening in 2011, the museum has welcomed
more than 12.2 million visitors across its spaces, with no cost for
admission.
The Momentary, an extension of Crystal
Bridges, is a platform for the music, art, and food of our
time. It is a catalyst for creativity and economic vitality with a
strong focus on music. This venue has attracted top-billed
performers such as John Legend, Jon
Batiste, Patti LaBelle, and
Gladys Knight, (3) positioning
itself as a premier cultural destination like the iconic Red Rocks
Amphitheatre in Colorado.
"We're thrilled to have FullMoon Digital as our new partner,
bringing a refreshed approach in digital marketing strategies and
tactics to continue to expand our reach and bring new audiences to
Crystal Bridges and the Momentary.
The institution is at this exciting moment of change and growth and
looks forward to stepping into this next part of our marketing
journey with FullMoon Digital," said Emily
Neuman, Crystal Bridges and
the Momentary's Associate Marketing Strategy Director.
Innovative Digital Campaigns to Reach New Audiences
FullMoon Digital will lead digital campaigns on platforms like Meta
and TikTok, with the primary goal of boosting visitor engagement
and diversifying the audience for Crystal
Bridges and the Momentary. Recognizing the need for greater
diversity in the art world, FullMoon Digital aims to attract a
broader demographic, helping these institutions achieve their
ambitious visitor count goals over the next two years.
Nik Stephney, Associate Director
of Strategy and Business Development at FullMoon Digital,
emphasized the importance of this partnership. "We are thrilled to
be working with such an esteemed institution. Our digital campaigns
are designed to reach new audiences and ensure both the museum and
the Momentary achieve their visitor goals. It's about bringing more
people into the spaces and expanding the diversity of their
audiences," said Stephney. "As a multicultural team, we bring a
variety of perspectives and insights that are crucial in crafting
campaigns that resonate with diverse audiences, (4) reflecting the
inclusive vision of Crystal Bridges
and the Momentary."
Accessibility and Mission: Bringing Art to All
The mission extends beyond just visual art. The Momentary's
approach includes a strong focus on music and performance, aiming
to attract new tourism and expose visitors to diverse cultural
experiences.
Loc Le, Vice President of
Operations at FullMoon Digital, highlighted the museums' mission to
make art accessible to those who might not otherwise experience it.
"The primary goal of the museum and the Momentary is to introduce
art into the lives of people who might not otherwise have access to
it. Both locations are free to the public, removing financial
barriers and allowing a broader audience to enjoy and appreciate
art," Le stated.
Expanding into Creative and Entertainment Sectors
Over the past year, FullMoon Digital has been expanding its venture
into the creative world. This partnership with Crystal Bridges and the Momentary builds on
their narrative of growth and innovation. The agency's history in
the entertainment industry also positions them well to support the
Momentary's focus on music and performance art.
"Our work with Crystal Bridges
and the Momentary is not just about digital marketing; it's about
building a story and creating experiences that resonate with a
wider audience," said Stephney. "This partnership could potentially
lead to more opportunities in the museum and art sectors, as well
as a return to or expansion in the entertainment industry."
The partnership between FullMoon Digital and Crystal Bridges and the Momentary is a testament
to the agency's expertise and innovative approach in the digital
marketing space. This collaboration not only highlights the
agency's capabilities but also underscores the importance of making
art accessible to diverse audiences. FullMoon Digital is poised to
drive significant engagement and growth for these esteemed
institutions, marking a new chapter in their journey.
About FullMoon Digital
FullMoon Digital Media, founded by Derek
Chew, a former early Yahoo! employee, is one of the few 100%
independent digital marketing agencies in the United States. The firm is
cross-functional, with deep experience in media planning and
buying, digital consultancy, SEO, digital strategy, programmatic,
analytics, performance marketing, paid media, social advertising,
and creative. They push the envelope of what is possible in terms
of marketing and technology, all the while providing best-in-class
digital marketing service to their "pack" of clients. Picky? Yes.
And proud of it. They partner with clients passionate about working
together to deliver and facilitate strategies that win. For more
information, please visit http://www.fullmoondigital.com.
About Crystal Bridges Museum of American Art
The mission of Crystal Bridges Museum of American Art is to welcome
all to celebrate the American spirit in a setting that unites the
power of art with the beauty of nature. Since opening in 2011, the
museum has welcomed more than 12.2 million visitors across its
spaces, with no cost for admission. Crystal
Bridges was founded in 2005 as a non-profit charitable
organization by arts patron and philanthropist, Alice Walton. The collection spans five
centuries of American masterworks from early American to current
day and is enhanced by temporary exhibitions. The museum is nestled
on 120 acres of Ozark landscape
and was designed by world-renowned architect Moshe Safdie. A rare Frank Lloyd Wright-designed house was preserved
and relocated to the museum grounds in 2015. Crystal Bridges offers public programs including
lectures, performances, classes, and teacher development
opportunities. Some 418,375 school children have participated in
the Willard and Pat Walker School Visit program, which provides
educational experiences for school groups at no cost to the
schools. Additional museum amenities include a restaurant, gift
store, library, and five miles of art and walking trails. In
February 2020, the museum opened the
Momentary in Downtown Bentonville
(507 SE E Street), conceived as a platform for the art, food, and
music of our time. In 2026, Crystal
Bridges will complete a nearly 100,000 square foot expansion
that will allow the museum to expand access for all. For more
information, visit CrystalBridges.org. The museum is located at 600
Museum Way, Bentonville, Arkansas
72712.
About the Momentary
Opened in February of 2020 in Downtown
Bentonville, the Momentary is a platform for the music, art,
and food of our time. It is a catalyst for creativity and economic
vitality, and a welcoming hub that gathers and celebrates local
heroes and international stars. The Momentary was founded by the
Walton family, based on the vision of Tom, Olivia, and Steuart Walton. Its commitment to cultivating
arts and cultural experiences provides more opportunities for
education, engagement, and enjoyment in our region. The Momentary
is an extension of Crystal Bridges Museum of American Art, founded
by Alice Walton. The Momentary
welcomes all with free general admission. Additional offerings
include live music, visual and performing arts, an
artist-in-residence program, culinary experiences such as Onyx
Coffee Lab and the sky-high Tower Bar, indoor and outdoor gathering
spaces, an outdoor festival space, and a retail shop. For more
information, visit theMomentary.org. The Momentary is located at
507 SE E Street, Bentonville,
Arkansas 72712. The Momentary's Founding Funders are Walton
Family Foundation, Walmart, RØDE Microphones, The Coca-Cola
Company, Tyson Family Foundation, and Willard and Pat Walker
Charitable Foundation.
References:
1. Wilkening, Susie. "Museum Visitation—Frequency vs. Incidence
Gaps: A 2023 Annual Survey of Museum-Goers Data Story." American
Alliance of Museums, 17 Nov. 2023,
aam-us.org/2023/11/17/museum-visitation-frequency-vs-incidence-gaps-a-2023-annual-survey-of-museum-goers-data-story/.
2. "Art Bridges Foundation : Alice L Walton Foundation -
AliceLWaltonFoundation.org." Alice Walton Foundation, 8 Dec. 2022,
alicelwaltonfoundation.org/art-bridges/. Accessed 15 May 2024.
3. "Newsroom." The Momentary, themomentary.org/news/. Accessed
15 May 2024.
4. Lemos, Mariana. "Diverse Artists, Diverse Audiences."
Artreview.com, 31 Jan. 2024,
artreview.com/diverse-artists-diverse-audiences-access-curating/.
FMDM Media Inquiries:
Karla Jo Helms
JoTo PR™
727-777-4629
jotopr.com
Crystal Bridges & the
Momentary Media Contact:
media@crystalbridges.org
Media Contact
Karla Jo Helms, JOTO PR™,
727-777-4629, khelms@jotopr.com, jotopr.com
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