Prolific Studio from Culinary Icon Gordon
Ramsay and FOX Entertainment Takes Minority Stake in Premium
Kitchenware Brand with Bold New Collaboration
HexClad, a global innovative, premium kitchenware brand, today
announced a strategic $100M investment from Studio Ramsay Global,
the successful partnership between multi-Michelin starred Chef
Gordon Ramsay and FOX Entertainment. The deal comprises a
combination of cash and media commitments. A digitally native,
direct-to-consumer brand, HexClad has rapidly established itself as
a global market leader in the kitchenware category by delivering
premium-quality, innovative designs, and patented hybrid technology
to an astonishing community of culinary enthusiasts.
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Courtesy of HexClad
This move expands Gordon Ramsay’s ownership in the unicorn brand
after the world-renowned chef first invested in HexClad as an
equity partner in 2021. By increasing this stake, Ramsay signals
his commitment to ensuring HexClad “owns the kitchen,” while
expanding its market share and global footprint through the
continued introduction of watershed culinary innovation. In
addition, HexClad reinforces its official cookware sponsorship
across a wide range of FOX and Studio Ramsay Global-owned food
series and content worldwide.
“I am honored that Studio Ramsay Global and Gordon will have a
larger seat at our table as we continue to expand, evolve and
innovate at HexClad," said Daniel Winer, co-founder of HexClad
"From day one, content partnerships have been central to our
success. Now, this alliance allows us to marry our products with
the world’s best food content studio in a thrilling new way.”
Studio Ramsay Global’s new agreement with HexClad is a landmark
transaction for the culinary and entertainment giant, marking its
first strategic investment in a consumer product brand that
directly complements its content portfolio, including the newly
unveiled, next-gen global food brand and entertainment platform,
Bite.
“HexClad stands out as one of the world’s fastest growing,
highest quality and most respected cookware brands, which is why
it’s my go-to in the kitchen, and I firmly believe in its long-term
growth potential,” said Ramsay. “We’ve already had successful brand
collaborations across many of my FOX series, and now we’ll expand
that partnership into something even more meaningful to food fans
and consumers everywhere.”
“Since forming Studio Ramsay Global three years ago, Gordon and
his team have identified innovative new ways to bring his iconic
food brand to life, creating great original entertainment and
platforms from Next Level Chef to Bite, while
showcasing incredible new culinary talent,” said FOX Entertainment
CEO Rob Wade. “This recipe for success just keeps growing and
improving as we forge new strategic partnerships with globally
recognized, premium brands like HexClad.”
Known for its signature hexagon pattern, HexClad has disrupted
the traditional cookware business with the invention of a
first-to-market stainless plus non-stick product built on
innovation and sustainability, which produced an entirely new
“hybrid” category within the industry. The company has achieved
extraordinary year-over-year growth, hitting unicorn status in
mid-2023, positioning itself as a global lifestyle brand and
content creator that delivers innovation to every area of the
kitchen.
J.P. Morgan acted as sole placement agent to HexClad on the
transaction.
About HexClad:
HexClad is a global premium kitchenware brand renowned for its
innovation. Headquartered in Los Angeles, HexClad designs and sells
branded kitchenware products including cookware, cutlery, cutting
boards, aprons and pioneering kitchen tools through
direct-to-consumer channels and strategic retail relationships.
Founded in 2016, HexClad disrupted the industry with its patented
hybrid technology, combining stainless steel with non-stick,
delivering exceptional performance, durability and ease of use. The
company’s mission is to empower cooks of all levels with
revolutionary products that break rules and challenge convention.
This ethos has built a following of engaged brand loyalists
worldwide. In 2023, HexClad was recognized on the Inc. 5000 as one
of the fastest growing brands in America. To learn more, visit
www.hexclad.com.
About Gordon Ramsay & Studio Ramsay
Global
Renowned for highly successful and award-winning original
programming, Emmy-nominated and BAFTA-winning Gordon Ramsay
produces TV shows on both sides of the Atlantic, seen by audiences
worldwide in more than 200 territories, and he is the only talent
on air in the U.S. with five primetime national network shows. He
hosts and executive-produces Next Level Chef, Hell’s Kitchen,
MasterChef, MasterChef Junior, Gordon Ramsay’s Food
Stars and Kitchen Nightmares, all on FOX, in addition to
specials, including 2021’s Gordon Ramsay’s American Road Trip.
In 2021, Ramsay and FOX Entertainment announced their leading
new worldwide production venture, Studio Ramsay Global, with
offices in London, Los Angeles and Glasgow, to develop, produce and
distribute culinary and lifestyle programming for FOX, Tubi and
global markets. Among its shows are Next Level Chef, which
became the most-watched cooking series telecast in television
history following its post-Super Bowl LVII Season Two premiere, and
Gordon Ramsay: Uncharted on National Geographic Channel,
which airs in 172 countries and 43 languages worldwide, as well as
Kitchen Nightmares and Gordon Ramsay’s Food
Stars.
His earlier multimedia production company, Studio Ramsay, was
launched in the U.K. in 2016 to create and develop unscripted,
digital and scripted programming, focusing on new formats and
innovative programming, as well as fostering new talent. Its shows
include the ratings hit and BAFTA-nominated Gordon, Gino and Fred’s
Road Trip for ITV; Gordon Ramsay’s Bank Balance on BBC1; the
daytime cooking series Culinary Genius, which premiered on ITV in
the U.K., and was syndicated on FOX stations in the U.S.; the ITV
series The Savoy and Gordon on Cocaine; and the highly popular
children’s series Matilda and the Ramsay Bunch, starring Tilly
Ramsay, for U.K. children’s channel CBBC.
Ramsay has his own FAST channel on FOX’s ad-supported streamer
Tubi. The FAST channel features episodes of classic Ramsay shows,
such as Hell’s Kitchen, Kitchen Nightmares, MasterChef,
MasterChef Junior, Ramsay’s Best Restaurant, Gordon Ramsay’s
Ultimate Cookery Course, Gordon’s Great Escape, The F Word
and Ramsay in 10.
Studio Ramsay Global Digital Division is behind all of Ramsay’s
original content on his highly successful YouTube Channel, which
has made Ramsay the most-subscribed chef on the platform. The 18-34
dominated channel launched the trending interview series Scrambled
and is also behind the highly successful Ramsay in 10, which went
live during the global COVID-19 pandemic. Studio Ramsay Global
Digital oversees and creates content for all behind-the-scenes
moments from Studio Ramsay linear programming, has produced content
for National Geographic and Masterclass, and produces recipe
content across Ramsay’s +100 million social media reach, including
his breakout TikTok account.
About FOX Entertainment:
With a legacy spanning nearly 40 years, FOX Entertainment is one
of the world’s most recognizable media brands and a prolific
content producer across its iconic broadcast network and both owned
and third-party streaming platforms. Known for its independent,
innovative spirit and provocative, groundbreaking storytelling, the
company was reinvented in 2019 and today includes three key
business segments: FOX Television Network, FOX Entertainment
Studios and worldwide content sales unit FOX Entertainment
Global.
While maintaining its leadership in linear television with an
exceptional slate of original series, including 9-1-1: Lone
Star, The Masked Singer, Rescue: HI-Surf, Doc, The
Floor, The Simpsons, Animal Control, Murder in a
Small Town, The Cleaning Lady, Hell’s Kitchen and
LEGO Masters, FOX Entertainment is building a portfolio of
businesses and library of owned original content. To date, the
company’s long-term growth strategy has included the acquisitions
of award-winning animation studio Bento Box Entertainment with
animated comedies including Bob’s Burgers,
Krapopolis, Grimsburg, Hazbin Hotel and Universal
Basic Guys; entertainment platform TMZ with its tentpole
primetime series TMZ Investigates; and global production
studio MarVista Entertainment with signature series The Way
Home and Chicken Sisters, as well as its new independent
film label Tideline Entertainment with inaugural releases including
First Time Female Director, Ponyboi and Beacon. The
company also formed the culinary and lifestyle content venture
Studio Ramsay Global in partnership with iconic chef Gordon Ramsay,
creating new food-themed original series such as Next Level
Chef, Gordon Ramsay’s Food Stars and Idiot
Sandwich.
The FOX Entertainment Studios unit oversees the full scope of
this growing studio operations portfolio, as well as its in-house
unscripted studio FOX Alternative Entertainment with hits The
Masked Singer, I Can See Your Voice and Name That
Tune, and its scripted content studio featuring comedies
Animal Control and Going Dutch.
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hexclad@dkcnews.com