nShift: Deliveries the Difference-Maker for GenZ Shoppers
17 Julio 2024 - 4:35AM
Business Wire
As research finds younger shoppers are the most likely age
group to abandon online baskets due to a lack of convenient
delivery options, a new nShift guide can help retailers maximize
deliveries as a growth engine for the business
When it comes to younger shoppers (GenZ and younger
millennials), the delivery experience holds the keys to ecommerce
success. This is the major takeaway from new research conducted by
nShift, the global leader in delivery & experience management
(DMXM).
The survey, conducted in partnership with Retail Week, found
that 25-34-year-olds are the most likely age group to abandon
online baskets due to a lack of convenient delivery options. It
also found that choice and convenience are critical. Almost three
quarters (71%) of 25 to 34-year-olds say that choosing the date and
time of delivery is important, compared to just 53% of over 55s. In
terms of delivery options, 25-34-year-olds are the most likely of
any age group to like click and collect1.
nShift’s guide 'Beyond the box: Turning deliveries into a
business-building experience' explains how the delivery experience
can act as a platform for business growth, customer acquisition and
revenue generation. Available to download, the guide not only
outlines what a great delivery experience looks like but, more
importantly, what is required of retailers to make it happen.
“Younger consumers are not just a crucial segment of today’s
ecommerce market – they represent the customers of tomorrow. It’s
vital that retailers understand their needs and create an
experience that delivers for today and endures for the future,”
said Sean Sherwin-Smith, Product Director Post-Purchase at nShift.
“Deliveries create opportunities to grow the business. Getting
shipping right increases conversions at checkout and builds
customer loyalty. It can also lower costs and protect margins – for
example by streamlining the returns process and encouraging
revenue-protecting exchanges. Achieving this winning formula
depends on close, effective collaboration between retailers’
ecommerce and logistics teams.”
DMXM – an integrated approach combining the delivery management
and the post-purchase experience – holds the keys to helping
retailers stand out from the ever-growing ecommerce crowd. DMXM
enables retailers to:
- Grow beyond limits – with a library of 1000+ carriers,
nShift enables retailers to expand internationally and offer more
delivery choices to customers at checkout. This increases
conversion rates
- Connect every stage of the customer journey, by offering
the right delivery options at checkout (including popular
zero-emissions and pick-up, drop-off deliveries), a superior
tracking experience, and simple returns which maximize revenue
retention
- Enable data-tight ecommerce, by combining data from
carriers, logistics, and other business systems. DMXM brings this
information together, helping retailers sharpen customer insights,
break down internal silos, and drive operational efficiency
- Out-perform competitors – whether by engaging with
customers in new ways or increasing the throughput of deliveries
and fulfilment teams. nShift helps retailers stay one step ahead of
the rest by investing five times more in R&D than its closest
competitors
The guide, ‘Beyond the box: Turning deliveries into a
business-building experience’, can be downloaded from the nShift
website.
Find out more: www.nshift.com
About nShift
nShift’s delivery & experience management platform drives
ecommerce success. Grow beyond limits with constant innovation and
the world’s largest carrier network. Build customer loyalty with
end-to-end tools that enhance experience. Unify data into usable
insight that connects and optimizes processes. With nShift, make
delivery the essential link between your brand and your
customers.
nShift. Worry less. Ship smarter. www.nshift.com
1 https://www.retail-week.com/shopper-unlocked-report
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James Ellerington: James.Ellerington@fourteenforty.uk / (+44)
07725 534941