Avantax Welcomes Long Island-based S&P Financial Services with Approximately $150 Million in Client Assets
17 Julio 2024 - 9:17AM
Avantax® Inc., a unique community within Cetera Holdings and a
leader in tax-focused financial planning and wealth management,
welcomes financial advisors John Surace, Kelly Powers and their
S&P Financial Services team, based in Hauppauge, New York, in
the heart of Long Island. Transferring to Avantax from Osaic, the
team has approximately $150 million in client assets under
administration as of June 2024*.
S&P Financial’s mission is to build strong,
multi-generational relationships with clients by offering them
clarity, education, confidence, and complete disclosure when
approaching their financial strategies.
Prior to forming S&P Financial Services,
Surace’s experience included being an executive with a global
financial services firm where he supervised a location with more
than 300 advisors, which won the President’s Trophy several times
for being among the country’s top-producing branches. Powers has
managed money for clients for 30 years, while having other roles
such as vice president, sourcing, hiring and training new financial
advisors.
Surace and Powers formed S&P Financial Services
because they wanted to open an independent operation. But after
their prior broker/dealer became part of Osaic, they began looking
for a broker/dealer whose experience, service and focus on keeping
commitments aligned with how Surace and Powers wanted to operate
their organization.
“When we started talking with Avantax, things
sounded so good that I was actually skeptical going in, but
everything they told us came to fruition, and the entire company is
very competent, from the top down,” Surace said. “Transitioning to
a new broker/dealer is stressful, and in other places the level of
services that were promised turned out to be subpar. We didn’t
experience any of that with Avantax. We trusted our gut, went with
Avantax, and it’s been all green lights from the beginning.”
Powers spearheaded the firm’s transition to
Avantax, calling the experience “amazing.”
“The transition is a very stressful time for the
advisor because it’s all new and it feels like your livelihood is
in limbo, but the Avantax transition team was so professional, they
took charge of everything and made me so comfortable,” Powers said.
“On previous transitions we were busy filling out paperwork, but at
Avantax they picked up the ball and ran with everything, allowing
us to focus on our clients. My experience was amazing, it was
seamless and it’s all working very well.”
In welcoming Surace and S&P Financial Services,
the head of Avantax Business Development Tim Stewart, CFP®, said:
“John, Kelly and their team are fantastic additions to the Avantax
Community. Their experience running advisory practices at scale is
impressive, and we’re looking forward to supporting them as they
serve existing clients while planning to add advisors and grow
their already highly successful practice.”
Tax and financial professionals can learn more
about Avantax by clicking here.
*Value approximated based on asset-holding details
provided to Avantax.
About
Avantax®Avantax, a unique community
within Cetera Holdings, delivers tax-intelligent wealth management
solutions for financial professionals, tax professionals and CPA
firms, supporting its goal of minimizing clients’ tax burdens
through comprehensive tax-intelligent financial planning. Avantax
has two distinct, but related, models within its business: the
independent Financial Professional model and the employee-based
model. Avantax refers to its independent Financial Professional
model as Avantax Wealth Management®. Avantax Wealth Management
(AWM) works with a nationwide network of Financial Professionals
operating as independent contractors and offers its services
through its registered broker-dealer, Avantax Investment Services,
Inc., Member FINRA, SIPC, registered investment advisor (RIA),
Avantax Advisory Services, Inc., and insurance agency subsidiaries.
We refer to our employee-based model as Avantax Planning Partners℠.
Avantax Planning Partners offers services through its RIA,
insurance agency, and affiliated broker-dealer, Avantax Investment
Services, Inc., and partners with CPA firms to provide their
consumer and small-business clients with holistic financial
planning and advisory services. Collectively, Avantax had $92.8
billion in assets under administration as of Dec. 31, 2023. For
additional information, please visit www.avantax.com.
Media Contacts:Tony Katsulos
Avantax, Inc.(972) 870-6654tony.katsulos@avantax.com
Alexandra LynnStreetCred PR for Avantax,
Inc.929-317-4240alexandra@streetcredpr.comavantax@streetcredpr.com