TORONTO, July 17,
2024 /CNW/ - Essentia® Water, the ionized alkaline
water with a pH of 9.5 or higher, has announced a new partnership
with Canadian National Team Basketball Player, Natalie Achonwa. The brand's 'Stop for Nothing'
campaign series highlights how Essentia provides hydration for high
performers to pursue their ambitions.
To celebrate their widespread launch throughout Canada, Essentia is unveiling Achonwa as the
first Canadian women's athlete to join Essentia Nation. A dynamic
roster of top athletes, designers, and entertainers, who all have
one thing in common ― a relentless drive to hone their craft and
stop for nothing in pursuit of their goals.
"Returning to basketball to recondition and rebuild after giving
birth was challenging but beautiful. It made me stronger," said
Achonwa. "As an athlete, I think there is power in getting up every
morning and choosing to grind and believing in yourself to reach
your goals. My hope through this campaign is to inspire people to
dig deep and redefine their limits to pursue greater dreams."
At age 16, Achonwa made history as she became the youngest
player to ever play on the Canadian Senior Women's National
Basketball Team. Since then, she has represented Team Canada in
over 117 games at various international tournaments, including four
Olympic games.
"Our belief at Essentia centers around the transformative
potential of hydration, enabling Canadians to pursue their dreams
and attain their aspirations," says Lisa
Beausoleil, President of Waters, Nestlé Canada. "With a focus on fueling passion and
resilience at the core of all we do, we cannot think of a better
partner to lead Canada's Essentia
Nation."
The "Stop for Nothing" series, which first launched in 2021, has
previously featured partners from Essentia's dynamic roster of
athletes, designers and entertainers. This includes basketball star
Jimmy Butler, Chicago quarterback Justin Fields, fashion designer Yoon Ahn, and Canadian singer-songwriter
Tate McRae – as they each maintain
resilience and focus on achieving their goals in their own way.
Essentia Water is now available for purchase at major
drugstores, grocery, and convenience retailers across
Canada.
Visit essentiawater.com/canada to learn
more.
About Essentia® Sub, LLC:
Essentia's philosophy is to inspire people everywhere to do the
things that matter most to them. Headquartered in Bothell, WA,
Essentia® Sub, LLC pioneered ionized alkaline water in
1998 and is known for its unique ionization process. The brand is
the #1 alkaline water brand in the US*. To learn more about
Essentia®, please
visit essentiawater.com/canada/ or connect with
Essentia ® on Facebook, Twitter, or Instagram.
*Based on national sales data (SPINS/IRI/WFM L52 WKS). Period
ending 8/07/22.
SOURCE Essentia Canada