DUBAI, UAE, July 18,
2024 /PRNewswire/ -- According to the latest
survey conducted by Euro Monitor, Hisense, the global leader in
home appliances and consumer electronics, has emerged as the number
one refrigerator brand in the Middle
East and Africa region in
2023. This significant achievement highlights Hisense's strong
market presence, surpassing other leading brands in the region.
The survey reflects the brand's commitment to quality,
innovation, and customer satisfaction, establishing Hisense as a
preferred choice for consumers in the region. Hisense has
experienced exceptional growth in the MEA region, with business
revenue doubling since 2019 and brand equity increasing by over
120% during the same period.
Hisense's achievement in the refrigerator market can be
attributed not only to its commitment to quality and customer
satisfaction but also to its cutting-edge smart refrigerator
technologies and sleek, modern designs. These innovations are
designed to extend food freshness, minimise energy consumption, and
provide users with greater convenience, all housed in aesthetically
pleasing appliances that complement any kitchen.
Hisense's success aligns with several key trends shaping the
refrigerator industry:
Multi-Air Flow Systems: Ensuring uniform cooling
throughout the refrigerator, these systems help keep food fresh for
longer periods, a crucial feature for today's health-conscious
consumers.
Inverter Technology: With a focus on energy efficiency
and noise reduction, inverter technology provides a quieter and
more eco-friendly running, addressing the increasing consumer
demand for sustainable home appliances.
Dual-Tech Cooling: Providing separate cooling systems for
the refrigerator and freezer compartments, this technology ensures
optimal temperature and humidity levels for different types of
food.
Smart Connectivity: Modern refrigerators offer smart
connectivity, allowing users to control and monitor their appliance
remotely via mobile apps, ensuring optimal performance and
convenience. This trend reflects the growing integration of smart
home technologies.
Smart Screens: These touchscreens allow users to control
various refrigerator functions, such as adjusting temperature
settings, monitoring energy consumption, and even creating grocery
lists. Some models offer additional features like displaying
recipes, managing meal plans, or even showcasing photos and
entertainment content.
"We are honoured to be recognised as the leading refrigerator
brand in the Middle East and
Africa," said Jason Ou, President of Hisense MEA. "This
achievement is a testament to our commitment to innovation,
sustainability, and meeting the evolving needs of our customers. We
will continue to advance our products and services to maintain our
leadership in the industry."
Hisense's leadership in the MEA region highlights the growing
importance of innovation in the refrigerator market. As the
industry continues to evolve, we can expect even more advancements
in refrigerator technology, benefiting both consumers and the
environment.
About Hisense
Hisense, established in 1969, is a global leader in home
appliances and consumer electronics operating in over 160
countries. Specialising in multimedia, home appliances, and IT
solutions, Hisense prioritises integrity, innovation, and
sustainability.
With over 50 years of expertise, Hisense offers top-quality
products, exceptional after-sales services, and extensive
warranties. The company pioneers cutting-edge technologies such as
the Laser TV, ULED Local Dimming Backlight Control and chip
technology, developing 8K ultra
high-definition display chips, TV SoC chips, and AI chips. Beyond
consumer electronics, Hisense excels in B2B industries such as
intelligent transportation, medical technology, and optical
modules.
Hisense proudly owns and has acquired renowned brands, including
Toshiba TV, Gorenje, Kelon, Ronshen, and ASKO, solidifying its
position in the market. As a sponsor of major sporting events,
Hisense has been associated with events such as FIFA World Cup
Qatar 2022™, UEFA EURO 2020™ and UEFA EURO 2024™, and clubs such as
Paris Saint-Germain.
With 34 industrial parks, 26 R&D centres and 66 overseas
companies, Hisense continues to lead the industry with a diverse
range of products. With regional headquarters in Dubai, UAE, and 5 offices across the
MENA region, Hisense ensures efficient manufacturing, innovation,
and distribution, to meet the evolving needs of consumers in the
market. Stay updated with all the latest developments on the
website: https://hisenseme.com/
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SOURCE Hisense Middle East