After.com Raises $10 Million in Series A Funding Led by HIPstr, the Early-Stage Investment Arm of HighPost Capital, LLC
18 Julio 2024 - 7:30AM
Business Wire
Pioneering End-of-Life Technology Services
Platform Will Use Proceeds to Enter into New Markets, Increase
Marketing Efforts, and Further Build Team
After.com, a world-class online platform that helps families
navigate end-of-life services without ever needing to step foot
inside a funeral home, today announced it has raised $10 million
for its Series A funding round led by HIPstr, the early-stage
investment arm of HighPost Capital, LLC (“HighPost”), a leading
private investment firm focused on visionary companies at the
forefront of consumer behavior and innovative product, service,
media and technology sectors. After.com intends to use the proceeds
to enter new markets, add talent throughout the organization, and
further enhance its marketing efforts to support both the pre-need
and at-need business segments.
Founded in 2020, After.com provides an internet-focused
experience helping families to pre-plan or arrange cremation and
funeral services in minutes with simple, affordable, and
transparent pricing. The company’s mission is to help shift the
power to families experiencing the loss of a loved one while also
saving them time, money, and energy to focus on what matters most.
After.com currently serves customers in Arizona, Southern
California, Colorado, Oregon, Utah, and Washington.
According to Spherical Insights, the United States death care
market size was valued at $27 billion in 2022, growing at a
compound annual growth rate (CAGR) of 4.1% and is expected to reach
$41 billion by 2032.
“After.com was started with a simple premise: to provide
families experiencing loss with the ability to focus on what
matters most during their difficult moments—celebrating the life of
a loved one,” said Bryce Bunker, Co-Founder of After.com. “The
current after life care industry is designed to add unnecessary
costs, complexity, and stress, the exact opposite of what it should
be. After.com’s technology-enabled platform has been developed and
refined to allow those who are grieving to have an affordable,
transparent, and seamless experience. We are proud to be working
with the team at HIPstr, who shares our vision for what is possible
and brings significant strategic capital and deep expertise in
scaling consumer-focused companies.”
David Moross, Chairman and Chief Executive Officer of HighPost,
said, “We are excited to make this investment with After.com, a
business that operates with the utmost amount of respect and care
for the families in its care while also saving them substantial
time and money. We look forward to partnering with Bryce and the
rest of his team to support the company’s growth objectives.”
About HIPstr HIPstr is the early-stage investment arm of
HighPost Capital, LLC, a private investment firm wholly owned by
HighPost Capital focused on visionary companies at the forefront of
consumer behavior and innovative product, service, media and
technology sectors where it can hold proprietary insights.
Leveraging its experienced team and disciplined approach, HIPstr
seeks to partner with founders and entrepreneurs to provide robust
financial and strategic guidance, strong consumer industry
relationships, deep marketing experience, and the ability to help
optimize logistics and supply chain, among other things. For more
information, please visit https://www.highpost.com/hipstr/.
About HighPost Capital HighPost Capital, LLC (“HighPost”)
is a private investment firm focused on visionary companies at the
forefront of consumer behavior and innovative product, service,
media and technology sectors. Founded by leading private equity
fund investor and chief executive, David Moross, and successful
marketing innovator, Mark Bezos, HighPost seeks to leverage the
respective skills, network and experience of its principals to
create long-term value for its portfolio companies. HighPost seeks
to identify opportunities with family-controlled and
entrepreneur-led companies that share a differentiated approach to
value creation. For more information, please visit
https://www.highpost.com.
About After.com After.com is an online platform that
helps families navigate end-of-life services without ever needing
to step foot inside a funeral home. Founded in 2020, After.com
provides an internet-focused experience helping families to
pre-plan or arrange cremation and funeral services in minutes with
simple, affordable, and transparent pricing. For more information,
please visit https://www.after.com/
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Media Jonathan Gasthalter/Nathaniel Garnick Gasthalter
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