Mercedes-Benz USA and Safe Kids Worldwide Launch Clifford Takes a Ride and Kick Off National Book and Safety Tour
19 Julio 2024 - 8:30AM
Business Wire
- Mercedes-Benz USA, in collaboration with Safe Kids Worldwide
and Scholastic, published an educational children’s book about
passenger and pedestrian road safety
- The national book and safety tour kicked off at Mercedes-Benz
Stadium, featuring a book reading by Atlanta Falcons Legend Matt
Ryan for 500 children from YMCA of Metro Atlanta
- Mercedes-Benz USA and Safe Kids Worldwide will distribute
30,000 free copies of the Clifford Takes a Ride book to families
across the country
Yesterday, Mercedes-Benz USA (MBUSA) and Safe Kids Worldwide,
one of its national nonprofit partners, launched a new children’s
book, Clifford Takes a Ride, in collaboration with Scholastic. The
book follows the journey of Clifford the Big Red Dog and gives
readers essential tips to stay safe in and around vehicles. MBUSA
and Safe Kids Worldwide will distribute 30,000 free copies of the
book to families across the country through Mercedes-Benz
dealerships and Safe Kids Worldwide coalitions. This book and
safety tour is part of MBUSA’s corporate social responsibility
initiative, Driving Your Future, which aims to empower the next
generation.
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Mercedes-Benz USA and Safe Kids Worldwide
launch Clifford Takes a Ride, an educational children’s book about
passenger and pedestrian road safety, and kick off national book
and safety tour. (Photo: Business Wire)
To celebrate the book’s release and raise awareness about
passenger and pedestrian safety, MBUSA and Safe Kids Worldwide
kicked off a four-city book and safety tour, beginning with an
event yesterday in Atlanta. The launch event at Mercedes-Benz
Stadium welcomed MBUSA Brand Ambassador Matt Ryan and more than 500
enthusiastic campers from the YMCA of Metro Atlanta.
"Mercedes-Benz has a longstanding commitment to
safety and innovation, and we are proud to reinforce these vital
topics with a young audience through this fun and educational story
and have the chance to directly interact with kids across the
country with our book and safety tour. Partnering with Safe Kids
Worldwide, the YMCA and Matt Ryan to bring these important lessons
to life is a true testament to our commitment to community and
safety.” Dimitris Psillakis, President and CEO of Mercedes-Benz
USA
The event began with a book reading by Ryan and a special
appearance by Clifford the Big Red Dog. The YMCA campers then
experienced interactive safety education stations covering
passenger, pedestrian and bike safety, as well as a bike rodeo,
helmet fittings and pedestrian crossing activities.
“As a father of three young kids, I'm thrilled
to be a part of this initiative to teach children about safety in a
fun and engaging way. Clifford is the perfect character to help
deliver this message, and it’s fantastic to see so many young faces
eager to learn and participate.” Matt Ryan, Former Atlanta Falcons
Quarterback and MBUSA Brand Ambassador
The Clifford Takes a Ride book and safety tour will also include
stops in Jacksonville, FL, Coppell, TX and Hamilton Township, NJ,
with support from MBUSA employee volunteers in each location. The
tour aims to reach thousands of children and their families,
providing them with the knowledge and tools to stay safe in and
around cars through teachings in the book and interactive safety
activities.
“Each year, many child passengers are
tragically lost or injured in motor vehicle crashes, but ongoing
safety measures and awareness campaigns are making a positive
impact. We know teaching children and families how to be safe in
and around vehicles can save lives, and we are thrilled to work
with our partners at Mercedes-Benz USA to reach families across the
country in a fun and creative way!” Torine Creppy, President of
Safe Kids Worldwide
"At the YMCA of Metro Atlanta, collaborating
with like-minded organizations to build and strengthen our
community is central to our mission. We are profoundly grateful to
Mercedes-Benz USA and Safe Kids Worldwide for organizing this
exceptional event for our campers. Not only did they have an
incredible time, but they also participated in vital learning
experiences that they can apply in their everyday lives for years
to come." Lauren Koontz, President and CEO of YMCA of Metro
Atlanta
MBUSA is committed to the safety of children and works with Safe
Kids Worldwide on an ongoing basis to help educate families on this
crucial topic.
About Mercedes-Benz USA:
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is
responsible for the distribution, marketing and customer service
for all Mercedes-Benz products in the United States. MBUSA offers
drivers the most diverse lineup in the luxury segment with 18 model
lines ranging from the sporty GLA SUV to the flagship S-Class and
the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also
responsible for Mercedes-Benz Vans in the U.S. More information on
MBUSA and its products can be found at www.mbusa.com and
www.mbvans.com. Accredited journalists can visit our media site at
media.mbusa.com.
“Driving Your Future” is Mercedes-Benz USA's corporate social
responsibility initiative to support educational programs that
empower the next generation. As part of our commitment to
positively impact communities where employees live and work, MBUSA
has partnered with Safe Kids Worldwide and Junior Achievement USA
to create and support programs focused on technology and
sustainability, career readiness, and injury prevention to help the
next generation succeed. To learn more about Driving Your Future,
please visit www.mbusa.com/en/corporate-social-responsibility.
Accredited journalists can visit our media site at
media.mbusa.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240719520853/en/
Michael Minielly michael.minielly@mbusa.com
Amanda Painter amanda.painter@mbusa.com