THE GLOBAL PURPOSE STRATEGY SPECIALIST
GROUP LOOKS TO BOLSTER ITS US PRESENCE WITH ADDITION OF HIGHLY
RESPECTED EXECUTIVE TO ITS LEADERSHIP TEAM
WITH CLIENTS SUCH AS ABINBEV, MARS AND
PEPSICO, REVOLT IS UNIQUELY POSITIONED TO GUIDE CLIENTS ON THEIR
END-TO-END JOURNEY TO PURPOSE-DRIVEN, SUSTAINABLE
PERFORMANCE
NEW
YORK, July 22, 2024 /PRNewswire/ -- Kirsten Flanik has joined Revolt, the global
purpose strategy specialist group, in the new role as CEO North
America. She joins from BBDO New York where she served as President
and CEO for the past seven years before departing this month.
Flanik played a critical role in helping BBDO evolve to meet rapid
changes in business and culture, and is recognized for building
world-class, creatively-led business solutions for iconic brands.
She has received numerous accolades including "Woman to Watch" and
one of the "100 Most Influential Women in Advertising" by Ad
Age.
Flanik joins with the ambitious goal of
building upon Revolt's impressive client base
Revolt, which has enjoyed meteoric success since its launch in
2017, was recently acquired by global sustainability firm Anthesis
to supercharge its organizational and brand strategy and
communications capabilities, integrating with market-leading
offerings in science-based advisory, digital solutions, and
high-quality carbon removal projects. Flanik joins with the
ambitious goal of building upon Revolt's impressive client base,
which already includes global marketers such as ABInBev, Diageo,
Kraft Heinz, Mars and PepsiCo.
"I was extremely choiceful about my next chapter. The
opportunity to become a part of an organization that is helping
clients transform the way they do business for the better is
something I was immediately drawn to," said Flanik. She continued,
"There is an incredible depth of knowledge, expansive capabilities
and the right bench of experts within the Revolt and broader
Anthesis offering. The time is right to expand across North America and I am thrilled to help lead
this effort."
Revolt was launched in the UK in 2017 based on the belief that
more and more brands recognized they had the power to be a force
for good, and that positive impact can lead to business
transformation. That belief was – and has been – reinforced by
decisions made by major global marketers to retain their services
to help them achieve their sustainable and corporate reputation
goals. Revolt has built a track record for turning positive impact
rigor into practical, actionable solutions for clients that now
include ABInBev, Diageo, Kraft Heinz, L'Oreal, Mars and
PepsiCo.
Buoyed by this success and with the desire to bolster its
services and capabilities within the world's biggest market –
North America – Revolt joined
Anthesis earlier this year. Founded in 2013, Anthesis is a
global sustainability firm with expertise in guiding more than
4,000 clients through their transformation to decarbonized and more
sustainable futures (https://www.anthesisgroup.com).
Commented Dean Sanders, Anthesis
Chief Enterprise Officer and to whom Flanik will report in her new
role as Revolt North America CEO, "With Revolt, we now have
world-class expertise and experience in purpose consulting,
strategy and communication. This is critical to meet the growing
needs of C-Suites and brands that are looking to define a
purpose-driven strategic position that drives corporate and brand
strategy, not to mention a broader range of audiences that now
include government, investors, a new generation of employees and a
highly informed public." He continued, "In Kirsten, we have
found the consummate ambassador who can deliver that message with
passion and earnestness, backed by a proven track record of gaining
client respect and achieving success. We consider ourselves very
fortunate to have Kirsten join our executive leadership team."
Added Revolt co-founder Alex
Lewis, "As we enter our next chapter, we have a unique
opportunity to accelerate this sustainable transformation for both
existing and new clients. We won't live up to our own purpose
without a thriving North America
business, and nobody is better placed to drive this faster and
deeper than Kirsten. At BBDO, UK CEO Richard Arscott and I experienced first-hand her
ability to partner with clients, her business acumen, strategic
sensibilities and contagious energy. She is a born leader and a
true collaborator and was the first person we thought of when we
made the decision to expand our presence in North America. We couldn't be happier to have
her as a part of our growing team."
Flanik joins Revolt North America this month.
ABOUT REVOLT®
Revolt is a global creative
consultancy that helps businesses and brands to use purpose
properly. We are a purpose consultancy, an activist agency
and an innovation studio. Revolt is the first UK business to win at
Cannes for Business
Transformation. It is also a B-Corp (https://revoltlondon.com).
ABOUT ANTHESIS
With world-class expertise in science-based advisory,
market-leading digital solutions, the development of high-quality
carbon removal projects and purpose consulting, strategy, and
communications, Anthesis is uniquely positioned to manage risk and
find value for our clients on their transformation journeys.
Anthesis supports over 4,000 clients, across all industry sectors,
including multinationals such as Reckitt, Cisco, Tesco, Nestlé, and
Target. The company brings together 1,400 experts guiding clients
in 80 countries around the world and with offices in Andorra, Australia, Belgium, Brazil, Canada, China, Colombia, Finland, France, Germany, Ireland, Italy, the Middle
East, the Netherlands,
the Philippines, Portugal, Singapore, South
Africa, Spain, Sweden, the UK, and the US. For more
information, visit www.anthesisgroup.com.
![Kirsten Flanik, newly named CEO, Revolt North America (Photo credit: Stephanie Stanley) Kirsten Flanik, newly named CEO, Revolt North America (Photo credit: Stephanie Stanley)](https://mma.prnewswire.com/media/2464706/Kirsten_Flanik_CEO.jpg)
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SOURCE Anthesis