Green Check Expands Unified Cannabis API Offering for New Cannabis Market Entrants and Legacy Businesses
23 Julio 2024 - 8:04AM
Business Wire
New API and data tool removes barriers to entry
for new cannabis market participants, while providing unprecedented
insights to incumbents
Today, Green Check (GC), the leading fintech provider of
financial service solutions and industry insights in the cannabis
market, announced the expansion of Green Check Access (GCA): the
first-of-its-kind cannabis API and data tool. GCA helps new
verticals enter the cannabis industry, while providing unparalleled
insights and data to existing businesses in the space seeking to
optimize their operations.
With Green Check Access, businesses get unprecedented access to
unified and normalized data from often-disparate sets, such as
leading point-of-sale, and inventory systems in the cannabis
ecosystem. The result is an easy-to-use, single source of truth for
critical data, including customer and product insights,
seed-to-sale data, current market and historical analysis, and much
more. As it stands, GCA is one of the largest collections of
actionable insights for the cannabis industry.
“Having spent the last several years building technology
products for cannabis businesses, we understand that one of the
largest barriers to entry other technology companies face for
serving this market is the need for industry-specific integrations,
as well as access to unified data to guide decision making,” said
Mike Kennedy, co-founder and chief strategy officer at Green Check.
“We believe our newest offering greatly reduces the technical lift
and burden of standing up an offering for the industry, while the
normalized data component allows all companies to optimize their
strategic planning and operations in a way that hasn’t been
previously available.”
With the collection of APIs, companies using GCA are empowered
to build, connect and monetize solutions specific to the cannabis
industry, creating a platform that businesses can adapt to their
unique needs.
Early adopters of GCA are already utilizing the tool in powerful
ways. CTrust, a Green Check partner and the first credit scoring
and monitoring agency for cannabis businesses, uses the unified
cannabis API to build a bespoke credit risk rating system for the
cannabis industry.
“Through our use of Green Check Access data and integrations,
CTrust is able to paint a picture of the financial health of
cannabis businesses for banks and lenders,” said Dotan Y. Melech,
co-founder and CEO of CTrust. “We believe this will result in a
significant increase in lending products to the cannabis industry,
which is in dire need of capital.”
New market entrants ranging from beverage companies and
laboratories to pharmaceuticals and delivery can also now access
these tools. Additionally, early adopters of GCA, including
multi-state operators (MSOs) and other large companies in the
cannabis industry, can continue deploying this technology to better
understand industry trends, make optimal pricing decisions, and
truly know their customers.
“We’re excited to see the many use cases of how our partners are
already leveraging the wealth of data that Green Check Access
provides, and we know that will only grow as the insights continue
to evolve,” said Kennedy.
To learn more about Green Check Access, visit
greencheckverified.com/cannabisapi. To follow along for more
company news, visit greencheckverified.com.
About Green Check
Green Check (GC) is modernizing the way cannabis businesses and
financial institutions work together. Founded in 2017 by a team of
technology, banking, and regulatory experts, GC provides
industry-leading technology, advisory services and data-driven
insights to more than 150 financial institutions and over 10,000
cannabis-related businesses. Green Check was included in both the
2024 and 2023 Forbes Cannabis 42.0 list, recognized by CNBC as one
of the World’s Top FinTech Companies, and named one of 50
game-changers in the cannabis industry in the 4th annual The
Cannabis 50. It has been repeatedly recognized as Top Compliance
Company and Top Compliance Leader at the PBC Awards, the premier
cannabis industry honors. In addition, it has been recognized as
the Top Financial Technology by the Green Market Report and was
also named as one of top Best Places to Work in Fintech in 2022,
2023 and 2024 by American Banker. To learn more about Green Check,
visit greencheckverified.com and follow GC on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240723401719/en/
Media: Christina Levin Caliber Corporate Advisers
greencheckverified@calibercorporate.com