Bioworld Strengthens Its Brand Growth Platform With the Strategic Acquisition of Texas-based Lifestyle and Accessories Brand, Packed Party
23 Julio 2024 - 9:00AM
Business Wire
With the Addition of Packed Party, Bioworld
Is Set to Expand into New Categories and Continue to Increase
Market share
Bioworld Merchandising Inc., a leading global provider of
pop culture products, proudly announces the acquisition of
Packed Party, a Texas-based lifestyle manufacturer behind
some of the industry’s most dynamic everyday and party accessories.
This partnership marks a significant milestone for both companies’
product innovation and growth trajectory.
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With its unique and innovative offerings, Packed Party is
perfectly aligned with Bioworld’s merchandising prowess. This
purchase opens the doors for significant expansion and progress
across distribution channels, licenses, and products. Leveraging
Bioworld’s global presence, unparalleled industry expertise, and
robust infrastructure, the alliance is poised to generate
exceptional value for fans, customers, and retail partners.
“This is a partnership that represents a mutually beneficial
opportunity for both brands,” said Raj Malik, CEO of Bioworld. “By
leveraging our global reach and product expertise, we can create
significant growth opportunities by scaling Packed Party’s
offerings. This new venture aligns closely with our business and
delivers exceptional value for our shared customers and
brands-first community.”
“Uniting with Bioworld presents an incredible opportunity for
Packed Party to expand its presence globally and better vertically
integrate,” said Packed Party CEO Jordan Jones. “With the support
of a major industry player and access to their vast network, we’re
positioned to bring our brand to more people than ever in a more
accessible way.”
The collaboration will catalyze brand and category expansion
across all retail channels, capitalizing on Packed Party’s
established market presence and track record of success. With this
strategic union, the two companies are positioned to reshape the
lifestyle brand landscape for the paper party industry.
Bioworld will be pursuing additional strategic acquisitions,
investments, and partnerships to further strengthen its growth
platform and continue its trajectory of market expansion and
innovation. More will be announced in due course.
About Packed Party
Packed Party is a lifestyle brand aimed at making every day a
party with its unique, colorful, and innovative products that span
across categories like accessories, pet, home, and paper partyware.
The brand started online in 2013 by Jordan Jones with five themed
“party for one” care package products and today has thousands of
SKUs that aim to make customers’ lives a bit brighter from seasonal
to everyday moments.
About Bioworld Merchandising
Bioworld is the leading global manufacturer of licensed apparel,
accessories, and home goods. Bioworld partners with the world’s
most iconic creators and brands to bring pop culture to life, all
to create deeper connections between fans and the things they love.
Founded in 1999 as a headwear company, Bioworld currently designs
into over 25 product categories and partners with retailers at all
levels of distribution. From mass to specialty, from boutique to
online, Bioworld helps fans connect at every price point, style,
and trend. From new categories to new channels and beyond, Bioworld
keeps their partners ahead of the curve.
Headquartered in the US with offices in Europe, China, India,
and Canada, Bioworld's global presence has facilitated its growth
in becoming the global leader in delivering these innovative
products to all levels of retail distribution. For more
information, visit: https://www.bioworldmerch.com/.
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Media Contact Rae D’Agnillo 42West (on behalf of Bioworld
Merchandising) bioworld@42west.com