Pro League Network teams up with Birches Health on Responsible Gaming & Problem Gambling initiatives
23 Julio 2024 - 10:14AM
Pro League Network (PLN), the leading sports media and
entertainment company producing sports purpose-built for a wagering
audience and short form consumption has struck a strategic
collaboration with Birches Health, a pioneering behavioral health
provider focused on increasing access to Responsible Gaming
resources and problem gambling treatment. Together, PLN and Birches
Health aim to ensure that wagering on PLN sports is done in a
healthy, sustainable manner through the production and promotion of
clinician-led educational materials and support resources.
Pro League Network owns and operates a portfolio of sports that
are produced for a wagering and digital-first audience generating
tens of millions of impressions per week. PLN’s sports include
viral sensations CarJitsu Championship, SlapFIGHT Championship,
Ultimate Tire Wrestling, the much-anticipated str33t, professional
mini golf and more. PLN readies, monitors, produces and distributes
each sport for gaming-inclined audiences, monetizing through sports
betting, broadcast rights, sponsorship and affiliate
partnerships.
Birches Health will offer comprehensive, virtual support
nationally to PLN’s audiences of over 500,000 subscribers, enabling
them to engage in the PLN ecosystem in a healthy, sustainable way.
The PLN audiences will have seamless access to cutting-edge online
solutions that encourage responsible gaming best practices through
direct integrations. Birches’ extensive offering of resources
includes digital education, interactive learning modules and
accessible treatment options.
Pro League Network Co-Founder and Partner, Mike
Salvaris, said: "We strongly believe in responsible gaming
and this is another important step in that direction. We’re proud
to partner with Birches Health and look forward to offering their
support to our fans.”
Elliott Rapaport, Founder of Birches Health,
added: “Pro League Network’s audience includes a strong
cohort of 18- to 34-year-old males, a demographic clinically proven
to be more susceptible to at-risk gambling behaviors. Teaming up
with PLN means we can provide users – at times new to these niche
sports and betting opportunities – with educational resources,
customized learning modules, and insurance-covered treatment, all
to ensure we are reducing potential gambling harms together.”
About Pro League NetworkPro League Network
(www.ProLeagueNetwork.com) is a sports entertainment company
headquartered in New York City that is focused on creating sports
that are purpose built for wagering audiences and for short form
consumption. PLN readies and monitors each sport for wagering, as
well as produces, distributes and monetizes each sport through
wagering, sponsorship and affiliate. PLN’s portfolio of 18 sports
includes the viral sensations World Putting League Championship,
CarJitsu Championship, SlapFIGHT Championship, Pro Carrom Tour and
more.
About Birches HealthBirches Health provides
modernized, clinician-led solutions for Responsible Gaming and
Problem Gambling care covered by insurance. For more information,
visit Birches Health at bircheshealth.com.
Contact:
hello@bircheshealth.com
www.BirchesHealth.com