New Tech Ecosystem Dashboard examines the
convergence of consumer electronics devices with
entertainment
DALLAS,
July 24,
2024 /PRNewswire/ -- Parks Associates' new Tech
Ecosystem Dashboard, featuring ownership and purchase intention
data from surveys of 5,000-8,000 US internet households, finds the
net promoter scores (NPS) for Apple-branded CE devices are
consistently higher than scores for the same CE devices of other
brands, although Samsung is not too far behind in the smartphone,
tablet, and smart watch categories. NPS for smart TVs do not differ
much by brand, although Samsung's Tizen operating system is in the
lead for the category, compared to Google/Android TV and Amazon
Fire TV.
Parks Associates' Tech Ecosystem Dashboard
measures the power and influence of brand ecosystems on consumer
attitudes, product ownership, brand loyalty, and future purchase
intentions. The Dashboard focuses on four main brand
ecosystems—Apple, Amazon, Samsung, and Google—and includes data and
discussion of additional brands within individual CE categories,
along with historical numbers.
"New for 2024, Parks Associates' Tech
Ecosystem Dashboard illustrates the power of brand ecosystems
and the convergence of consumer electronics devices with
entertainment," said Sarah Lee,
Research Analyst, Parks Associates. "Smartphones, for example, are
central hubs for communication but also daily drivers for smart
home device management and personal entertainment."
Advancements in technology have coincided with
increased demand for devices and, consequently, integrated
capabilities across those devices. Parks Associates research finds
that US internet households now own an average of 17 devices,
including three smart home devices, one to two health-related
devices, and 13 consumer electronics such as computers, mobile
phones, headphones, and more. With so many applications in use and
devices to manage, an interconnected experience through brand
ecosystems would enhance the user experience for the consumer.
Deeper integration within an ecosystem also
fosters brand loyalty and promotes stickiness. While each device
will work functionally on its own, oftentimes multiple devices work
better when all operate within the same ecosystem.
"This shift towards interconnectivity demands a
new focus on how CE devices interact to create more immersive
experiences and deeper connections," Lee said. "There is a big
opportunity to capture the consumer and be the primary brand in the
home for different devices and services."
This report is available for purchase today at a
special discount. Use the
code TechEco-JulyFourthDiscount before July 31 to score 20% off the purchase price. To
schedule an interview with an analyst or to request specific data,
please contact Mindi Sue
Sternblitz-Rubenstein at
mindi.sue@parksassociates.com or 972-490-1113.
About Parks Associates
Parks
Associates, a woman-founded and certified business, is an
internationally recognized market research and consulting company
specializing in emerging consumer technology products and services.
Founded in 1986, Parks Associates provides business intelligence
and research services through its proprietary methodologies
developed over decades, including quarterly surveys of 10,000
internet households.
The company's expertise crosses many industries:
home security and smart home, streaming video, broadband and pay-TV
services, digital media and platforms, gaming, Wi-Fi and home
networks, connected health, support, consumer electronics, home
control systems, energy management, and tech solutions for the
multi-dwelling (MDU), small-to-medium business (SMB), and
commercial building markets.
Each year, Parks Associates brings thousands of
leaders together for its webinars and annual events. The firm hosts
the annual executive research and strategy conferences
CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart
Spaces, and Future of Video.
https://www.parksassociates.com
Mindi Sue
Sternblitz-Rubenstein
Parks Associates
972.490.1113
380804@email4pr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/parks-associates-apple-devices-have-consistently-high-nps-across-ce-device-categories-302204807.html
SOURCE Parks Associates