Longtime U.S. Footwear Executive Drori, Enters
Kizik To Lead Brand Marketing Efforts On The Heels Of Rapid
Omnichannel Expansion
SALT
LAKE CITY, July 24, 2024 /PRNewswire/ -- Innovative
hands-free footwear brand Kizik today announced the new hire of
Chief Marketing Officer Elizabeth
Drori. Drori will serve on the Kizik executive leadership
team, reporting directly to CEO Monte
Deere.
Drori has a track record of leading successful marketing efforts
for global omnichannel brands, specifically across the apparel and
footwear categories. Drori joins Kizik from Sperry, where she
served as Global Chief Marketing Officer and General Manager of the
Sperry e-commerce business. Drori played a pivotal role in
repositioning Sperry to appeal to a modern consumer base –
embracing its heritage while driving cultural relevance through key
partnerships and activations. Prior to Sperry, Drori headed up
marketing for Walmart's fashion business and held roles at Converse
and Boston Consulting Group, where she was a senior marketing
leader and consultant, respectively. Drori received her MBA from
Harvard Business School.
At Kizik, Drori will lead the development and execution of brand
strategy while also overseeing marketing efforts across all
consumer touchpoints, including brand, creative, communications,
digital, and e-commerce. Drori's deep marketing and category
expertise will further propel Kizik's omnichannel growth,
delivering sustained success across all channels as the brand
expands internationally throughout the rest of 2024 and beyond.
"Bringing Elizabeth Drori on board marks a pivotal moment for
Kizik," said Monte Deere, CEO of
Kizik. "Her extensive background in marketing within the footwear
industry, exceptional strategic insight and collaborative
leadership style will be instrumental as we scale our
direct-to-consumer, brick-and-mortar, and wholesale distribution
channels worldwide. Elizabeth's leadership and expertise will be a
driving force in realizing our vision for future growth and
innovation."
Drori said, "I'm thrilled to join the innovative team at Kizik
and build on the incredible foundation they have created. As the
leader in hands-free footwear, the Kizik product proposition is
compelling, with endless growth potential. I look forward to being
part of the magic that is Kizik and introducing the brand to new
consumers around the world."
The arrival of Drori marks a crucial moment in the brand's
growth trajectory. Following recent retail store openings at Mall
of America and King of Prussia, and its expansion into the global
market, Kizik is poised for further multi-channel growth. The
company aims to secure placements in 500 wholesale locations in the
US, open six additional stores by the year's end.
About Kizik
Based in Lindon, Utah, Kizik is
the industry's leading hands-free footwear brand, boasting more
than 200 pending and granted patents. Powered by relentless
innovation, Kizik is a catalyst that opens a big, bold,
frictionless world that gives its customers freedom to go, see, do
and explore—to find magic in motion. Offering stylish silhouettes
for men, women, and kids, Kizik's hands-free footwear truly is for
everyone. To learn more, visit kizik.com and follow
@wearkizik.
Media Contact:
Danielle Prager
danielle@kizik.com
407-620-5516
View original content to download
multimedia:https://www.prnewswire.com/news-releases/kizik-names-elizabeth-drori-as-chief-marketing-officer-302204617.html
SOURCE Kizik