DEI, Marketing, and Business Leaders from Amazon
Web Services, Campbell's, E.W.
Scripps Company, iHeartMedia, Michelin and Saucony also Elected to
the Board
SAN
DIEGO, July 24, 2024 /PRNewswire/
-- BRIDGE, the only independent DEI trade organization
to serve the global marketing industry, today announced the
appointment of Sandra Sims-Williams,
Chief Business Inclusion, Impact and Belonging Officer of Nielsen,
as Chair of its Board of Directors. Sims-Williams succeeds
Jonita Wilson, former Chief
Diversity Officer of Discover Financial, who served as BRIDGE's
founding Chair for the past two years. Wilson will assume the role
of Chair Emeritus.
"I am humbled that our very own OG and industry change agent,
Sandra Sims-Williams, has agreed to
take the helm, especially at this pivotal cultural and political
moment for our country," said Sheryl Daija, founder and CEO of
BRIDGE. "Sandra's 30 years of combined business and DEI experience
is exactly the gravitas we need to help companies understand that
Inclusion is not a philosophy but the next big growth opportunity.
Equally, the Board and I are eternally grateful for Jonita's
leadership, vision, and friendship over the past two years. Her
commitment to the BRIDGE mission is unwavering, and she
unequivocally helped solidify BRIDGE's role as a trusted trade
group for the industry."
"I look forward to working with Sheryl, our vice-chair, Yin Woon
Rani, and the rest of the Board to carry the torch Jonita lit in
service to BRIDGE's critical work to build a more inclusive global
marketing industry," said Sims-Williams. "There is so much to be
done to create productive, inclusive environments where all people
can thrive. It's always people first, no matter where we are.
Despite the overt attacks on our work, we will not be weary. We
will continue to do what's right and help companies operationalize
Inclusion and build equity for future generations to come."
BRIDGE also announced an expansion of the Board of Directors
adding six new members:
- Amy Horn, Customer Experience
Evangelist, AWS
- Shibani Potnis, VP Enterprise
Marketing Excellence, Campbell's
- Tony Coles, President, Black Information Network,
iHeartMedia
- Tiffane Davis, Chief Diversity,
Equity and Inclusion Officer, Michelin
- Joy Allen-Altimare, Global CMO, Saucony
- Danyelle Wright, VP, Chief
Diversity Officer, The E.W. Scripps Company
Daija added, "We are extremely proud to add these great leaders
and companies to the Board. The expansion reflects BRIDGE's growing
reach, the recognition by seasoned executives of Inclusion as an
untapped growth engine for companies, and the importance of
building core capabilities to increase their Inclusion
maturity."
About BRIDGE
Founded in 2022, BRIDGE is a DEI,
action-oriented, member-driven 501c6 trade group for the global
marketing industry. Our mission is to move the narrative of DEI
from philosophy to operationalizing Inclusion as a business
practice for growth. Members are comprised of brand marketers,
agencies, media platforms and technology companies working at the
intersection of DEI, marketing and business. BRIDGE is an acronym
for Belonging, Representation, Inclusion, Diversity, the G is for
the Growth that results and E is for Equity which is our ultimate
goal.
We help companies bridge the gaps that have created inequities
for historically under-recognized communities in the workplace,
workforce, and marketplace. We accomplish this with our
revolutionary and proprietary IMAX tool. IMAX, a framework for
Inclusion Maturity Assessment and Capability Building, allows
brands and companies, for the very first time, to measure their
inclusion maturity for their organization across 80+ practices and
5 pillars including organization, marketing management, product
development, communications and advocacy. BRIDGE is an inclusive
organization that welcomes support and participation from all
companies in the global marketing industry, as well as like-minded
academics and Inclusion champions. We are stronger together!
For more information about BRIDGE, please visit
http://www.wearebridge.com or contact us at
bridge@wearebridge.com.
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SOURCE BRIDGE