GLENDALE, Calif., July 25, 2024 /PRNewswire/ -- Performance
marketing software company Phonexa has launched a new product
feature in its email and SMS solution, E-Delivery, giving
businesses texting capabilities.
Phonexa clients can now use Phonexa's toll-free and local
phone numbers to initiate marketing and remarketing bulk SMS
campaigns with customers to increase conversions. The feature also
provides businesses with a streamlined method of communicating with
multiple customers simultaneously in the Phonexa suite and to
nurture inbound callers and leads while using lists and triggers
from Phonexa products like Call Logic (call
tracking and distribution), LMS Sync (lead
tracking and distribution), and Lynx (click
tracking).
Additionally, Phonexa will expand its E-Delivery capabilities to
include two-way SMS functionality by the end of 2024, marking a
significant enhancement in customer engagement. In phase one, users
can send messages, but responses will only be logged if required by
regulation with keywords like Stop, Unsubscribe, Cancel, Info,
etc.
Here are some of the benefits clients will receive when
utilizing Phonexa's SMS capabilities:
Register Phone Numbers for SMS Communications
- Simplify the process of registering your company, phone
numbers, and SMS campaigns for enablement with carriers through
Phonexa's E-Delivery platform.
Configure SMS Automated Sequences
- With Phonexa's Call Logic and LMS Sync products, you can follow
up with callers or leads who consent to SMS using automated text
message sequences. Configure your Phonexa call tracking numbers to
send text messages and automated SMS workflows using E-Delivery.
This simplifies communication and enhances the experience for
consumers who prefer mobile and text messaging.
Integrate for Easy Use
- Business texting is seamless when powered by Phonexa's core
products. By enabling text messaging in Phonexa's E-Delivery
platform, you can send outgoing text messages from your company and
build lists and segments from other Phonexa products like Call
Logic or LMS Sync, your CRM, or via CSV.
Gain Mobile Audiences
- With the rise in mobile usage, more consumers interact with
companies via mobile devices. Phonexa enables you to capture this
mobile audience effectively by being available via SMS.
Additional details about the announcement will be further
explained during MailCon in New
York on July 28.
MailCon is owned and operated by Phonexa and is the largest
in-person conference for email marketers.
"The benefits of SMS marketing are endless, and our new feature
offers businesses a direct and efficient way to reach their target
audiences by delivering promotional messages, updates, and offers,"
said Liana Tonoyan, Chief
Information Officer at Phonexa. "This evolution will empower
businesses to engage in interactive conversations with their
audiences, and our new feature promises to further feed into
customer engagement and drive conversion rates to new heights."
SMS marketing offers numerous benefits. Research shows that 98%
of consumers open branded SMS messages, 51% of consumers make a
purchase after a marketing text, and 96% of marketers report that
using text messages helps drive revenue.
Businesses leveraging E-Delivery can effectively streamline
their marketing efforts, synchronize data across platforms, and
maximize their outreach through targeted SMS and email campaigns,
all within a unified and integrated environment provided by
Phonexa.
To learn more about Phonexa's all-in-one marketing automation
solution, schedule a consultation, email
info@phonexa.com, call (818) 800-0000, or click
here for a self-guided interactive tour.
Phonexa offers the following solutions in its suite of
performance marketing products:
- LMS Sync (lead tracking and distribution)
- Call Logic (call tracking and distribution)
- E-Delivery (email and SMS marketing)
- Cloud PBX (cloud phone system)
- Lynx (click tracking)
- Opt-Intel (suppression list management)
- HitMetrix (user behavior recording and
analytics)
- Books360 (automated accounting)
About Phonexa:
Phonexa is an enterprise-grade tracking software for
performance and partner marketing. The Phonexa Suite is the
underlying tech that carries through the consumer lead and call
lifecycle, helping performance marketing teams drive ROI for brands
across affiliate, partner, and paid channels. Phonexa prioritizes
outcomes-based marketing across customer interactions like clicks,
calls, form submissions, website behavior, and more. Through its
single operating solution, the Phonexa Suite gives D2C publishers,
networks, agencies, and brands unprecedented access and control to
campaigns, eliminates lack of transparency across lead generation,
and automates processes. The Phonexa Suite allows clients to
optimize frictionless customer acquisition efforts and analyze the
sources that drive qualified pipeline. Phonexa's global
headquarters are based in Los
Angeles with additional offices in the United Kingdom and Canada. The company employs a staff of over
200. For more information, visit www.Phonexa.com.
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SOURCE Phonexa