MICHELE KANG ANNOUNCES LAUNCH OF KYNISCA SPORTS INTERNATIONAL, LTD
27 Julio 2024 - 11:47AM
Paris, July 27th 2024 – Washington Spirit,
Olympique Lyonnais Féminin and London City Lionesses owner and
innovator Michele Kang announced today the official launch
of
Kynisca Sports International,
Ltd., the first multi-team global organization
dedicated to women’s football, bringing unprecedented investment to
the sport at a scale to drive lasting change. Inspired by Cynisca
of Sparta, the first woman to be crowned in the ancient Olympics,
Kynisca will usher in a new era for female athletic potential and
the professionalization of women’s sports.
Driven by Kang’s personal commitment and business philosophy,
Kynisca will provide female athletes with the infrastructure and
means necessary for their success. This includes offering the best
playing and training environments, appointing world-class technical
staff, and driving innovation and sports science specifically for
female athletes. With today’s announcement, Kang becomes the first
person to own an international organization entirely dedicated to
women's football.
“With the necessary backing, Kynisca aims to inspire young girls
to pursue their dreams and embrace a career in football on a scale
and level of professional success that should not be reserved only
for their male peers,” said Michele
Kang. “We will provide opportunities for girls and
women worldwide to access high-level sport, reach their potential
under the best conditions, and play football in the clubs of the
global elite.”
The multi-team organization aims to bring together elite clubs
and invest in other structures operating on the African, American,
Asian and European continents in order to further innovation in
women’s sports. Under Kynisca, each club will retain its own
established identity, heritage and community. The new ownership
will continue to invest strategically to upgrade infrastructure and
grow the fan base for each club. In parallel, significant resources
will be devoted centrally to developing capabilities that will be
shared across all teams, such as performance science and
technology, data analytics, global scouting, and sporting staff
development.
Central to Kang’s vision will be the formation of
the Kynisca Innovation Hub (KIH), whose
mission is to revolutionize training methods through education
and innovation to unlock female athletic potential. Today, only six
percent of sports science research focuses on female athletes. KIH
is dedicated to closing that gap, training females as females and
building the largest female athlete health and performance hub in
the world. The Kynisca platform will develop and incorporate a
training concept unprecedented in women's football, based on the
specifics of the female body, for the use and sharing of
performance evaluation technologies, data analysis, globalized
recruitment, and staff training.
“With so little investment in sports science focused on women,
we have only begun to unlock the potential of female athletes on
the pitch,” said Michele Kang. “Kynisca Innovation Hub will
become a pioneer of female performance research - so we can stop
training women as if they are simply small men - and unlock their
true potential.”
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About Kynisca Sports International, Ltd.
Kynisca Sports International, Ltd. is a pioneering global
organization dedicated to women’s sports, headquartered in London,
United Kingdom. Kynisca’s mission is to transform women's football
through unprecedented investment, proving its commercial viability
and cultural impact around the world. The organization supports
female athletes with state-of-the-art facilities, world-class
technical staff, and innovative sports science through the Kynisca
Innovation Hub, while preserving each club’s unique identity.
Kynisca is the first global, female-owned, multi-club organization
leading the way in women’s health innovation and entertainment
while building a high-performance culture of excellence on and off
the pitch. For more information, visit our
website here.
About Kynisca Innovation Hub (KIH)
The Kynisca Innovation Hub (KIH) is a global, innovative center
dedicated to revolutionizing training methodologies for female
athletes through cutting-edge research, education and innovation.
With only six percent of sports science research focused on women,
KIH aims to unlock female athletic potential by establishing the
largest female athlete health and performance hub globally. As part
of Kynisca’s mission to transform women’s football and support
female athletes, KIH tailors performance evaluation and training to
the specifics of the female body, pioneering a holistic model that
will disrupt the women's sports industry. For more
information, visit our website here.
Theresa McDonnell
Washington Spirit
917-439-4271
tmcdonnell@washspirit.com