NEW
YORK, July 29, 2024 /PRNewswire-PRWeb/ --
MDLinx, part of the M3 global network dedicated to innovation in
healthcare solutions through digital transformation, appoints
Katya Petrova as its Chief
Commercial Officer, to lead the organization's next wave of
growth.
"Katya is a proven leader that brings a new
level of energy and a fresh perspective to our business."
Petrova, a trailblazer in healthcare marketing solutions, has
rich experience advancing ways to drive physicians' engagement with
health and wellness information, by fusing data, content and
product into campaigns that drive behavior change.
"Sky is truly the limit in what we can build next, leaning on
the MDLinx's know-how in physician engagement", said Petrova. "From
the trusted endemic portal with highly qualified loyal audience to
omni- dynamic solutions platform, MDLinx's journey is a testament
to active listening to our customer while mobilizing the firepower
of the larger M3 organization to inform what's next in data and
product solutions. I cannot be more thrilled to bring my marketing
and product expertise to continuous innovation with this brilliant
team".
"Katya is a proven leader that brings a new level of energy and
a fresh perspective to our business", - said Aki Tomaru, CEO of M3, USA. "In her role as the Chief Commercial
Officer she is tasked with product and service innovation
laser-focused on our customer needs while also being responsible
for the growth and operational infrastructure".
According to Petrova, both healthcare professionals and the
brands that market to them are starved for efficient and effective
solutions that deliver at the intersection of relevant context and
behavioral data- driven insight. "MDLinx is uniquely positioned to
engage physicians as whole humans, when and where they find most
value in the information exchange - the capability earned over
years of astute data analysis and pattern recognition, following
M3's global philosophy of solving healthcare issues through
unprecedented support of physicians throughout their clinical and
professional journeys", she added. "It's time for us to raise the
bar in what's possible".
ABOUT M3 USA
M3 USA has been at the
forefront of healthcare innovation since the inception in 2000,
offering high quality digital solutions across healthcare, life
sciences and pharmaceutical market operations. M3 USA has seen remarkable growth, fueled by the
mission to utilize the internet for a healthier world and more
efficient healthcare systems. M3 USA's success is anchored in physician
trusted, award-winning digital platforms, including MDlinx, that
engage healthcare professional communities globally, facilitating
impactful medical education, innovative training, physician career
opportunities, precise job placement and insightful market
research.
Media Contact
Marina Lamitina, M3 USA, 1 (267) 805-3415, mlamitina@usa.m3.com,
https://www.mdlinx.com/
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SOURCE M3 USA