Relaunch of the ColecoVision brand via a new Full-Size Stand Up
Arcade
CHICAGO, July 29,
2024 /PRNewswire-PRWeb/ -- Nearly 42 years after the
original ColecoVision console revolutionized home gaming,
ColecoVision is proud to announce the launch of the ColecoVision
Full-Size Stand-Up Arcade Unit. This new product, developed in
partnership with American Gear, combines the classic charm of the
iconic 1982 console with cutting-edge technology, offering
nostalgia and innovation to retro gaming enthusiasts and modern
gamers alike.
"With the ColecoVision Full-Size Stand-Up
Arcade Unit, we are not just bringing back a piece of gaming
history; we are enhancing it with modern technology to create a
timeless experience," said Mark
Thomann, CEO of Dormitus Brands, who owns and is relaunching
the ColecoVison brand.
First released in August 1982, the
ColecoVision console set new standards for home video game systems
with its near-arcade-quality graphics and expansive game library.
It quickly became a beloved platform, selling over 2 million units
and introducing gamers to unforgettable titles like Donkey Kong,
Zaxxon, and Venture. The console's innovative design and expansion
capabilities, such as the ability to play Atari 2600 cartridges,
solidified its place in gaming history.
The ColecoVision Full-Size Stand-Up Arcade Unit is a testament
to ColecoVision's enduring legacy. Crafted to evoke nostalgia, the
arcade machine features the iconic ColecoVision branding and
design, reminiscent of the '80s arcade era. It comes preloaded with
40 classic ColecoVision games and the ability to add ROMs from
various classic and current gaming systems, via its open-source
versatility.
"With the ColecoVision Full-Size Stand-Up Arcade Unit, we are
not just bringing back a piece of gaming history; we are enhancing
it with modern technology to create a timeless experience," said
Mark Thomann, CEO of Dormitus
Brands, who owns and is relaunching the ColecoVison brand. "This
launch is a celebration of our heritage and a step forward into the
future of gaming."
This exciting new product is made possible through a partnership
with American Gear Company, a Utah-based entity, renowned for its
high-quality manufacturing. "We are thrilled to collaborate with
American Gear to bring this beloved gaming experience back to
life," Thomann added. "Their commitment to quality and innovation
aligns perfectly with our vision for the ColecoVision Full-Size
Stand-Up Arcade Unit."
Ryan Monson, CEO of American
Gear, expressed his enthusiasm for the project: "Working with
ColecoVision on this project has been an incredible journey. We are
proud to contribute to the revival of such an iconic brand and to
deliver a product that will delight retro gaming fans and new
players." Monson further emphasized, "American Gear is honored to
partner with ColecoVision to recreate this iconic arcade
experience. Our focus on quality craftsmanship ensures that every
unit delivers the authentic feel and excitement of the original,
with the added benefits of modern advancements."
The ColecoVision Full-Size Stand-Up Arcade Unit boasts several
key features:
- Iconic ColecoVision branding and sleek cabinet design
- Made with White Birch and constructed in the USA (Utah)
- Open-source customization, allowing for the addition of new
games from a variety of systems
- Preloaded with 40 classic ColecoVision games
- Easy setup with high-quality joysticks, trackball, arcade
buttons, and original-style ColecoVision gamepad.
- High-definition 32" display for vibrant visuals
- Community hub to connect with passionate retro gamers
- The ColecoVision Full-Size Stand-Up Arcade Unit is available
now at www.colecovision.com. Retro gaming enthusiasts
and collectors can purchase their units directly from the official
website, ensuring they don't miss this exciting blend of nostalgia
and modern gaming technology.
About ColecoVision
ColecoVision, a brand of Coleco Industries, is known for its
groundbreaking home video game console released in 1982. The
console set new standards in the gaming industry with its superior
graphics and expansive game library. Today, ColecoVision continues
to innovate, bringing classic gaming experiences to modern
audiences.
About American Gear Company
American Gear is a leading manufacturer of high-quality gaming
and entertainment products. Known for their commitment to
craftsmanship and innovation, American Gear Company partners with
iconic brands to deliver exceptional products that resonate with
consumers.
About Dormitus Brands
Dormitus Brands is an iconic brand revitalization company that
identifies, acquires, redevelops, and monetizes iconic brand
intellectual property. Dormitus Brands manages a portfolio of
holdings in well-led enterprises formed around the foundation of
great brands, great people, great partners, and great
strategies.
Media Contact
Geoff Glick, Peaceful Luck Media,
1 3127202770, geoff@peacefulluck.com
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SOURCE ColecoVision