Mercedes-Benz USA Appoints Marcus (Bart) Herring as Vice President of Sales and Product and Michael Minielly as Director of Communications and Experience
29 Julio 2024 - 10:00AM
Business Wire
Mercedes-Benz USA (MBUSA) announced the appointment of Marcus
(Bart) Herring as Vice President of Sales and Product, succeeding
Senol Bayrak, effective August 1. Currently serving as the Vice
President of Sales and Product for Mercedes-Benz Canada, Bart
Herring will return to the United States to join the MBUSA
executive leadership team.
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Bart Herring, Vice President of Sales and
Product, Mercedes-Benz USA (Photo: Business Wire)
“Bart is a proven leader with an exceptional
track record, and we look forward to welcoming him back to MBUSA
and to the Executive Management team. With his lifelong passion for
the automotive industry and years of experience with the
Mercedes-Benz brand, I am convinced that Bart is well-positioned to
work in close collaboration with the best dealer partners in the
industry to lead the way and ensure that Mercedes-Benz is the most
desired electric luxury brand.” -Dimitris Psillakis, President
& CEO Mercedes-Benz USA
During his tenure in Canada, Herring further strengthened the
market position for Mercedes-Benz while cementing exceptional
dealer relations. Bart also successfully led the product management
team and their alignment with MBUSA to develop a truly integrated
offering, benefitting both Canadian and American customers.
Herring began his career with Mercedes-Benz in 1998 as a
Financial Review Analyst at Mercedes-Benz Financial Services, and
then spent eight years in product management at MBUSA where he was
responsible for numerous successful product launches. Bart’s
leadership capabilities further elevated him to director level
positions in three pivotal roles, overseeing sales operations,
product management, and pre-owned and fleet operations for the U.S.
market.
Michael Minielly has also been appointed Director,
Communications and Experience effective August 1. Reporting
directly to MBUSA’s CMO Melody Lee, this newly created role brings
together product, corporate, brand and internal communications,
brand experience marketing, corporate social responsibility and
internal events under the leadership of Minielly.
“Michael has consistently been regarded by his
colleagues, members of the media and agency partners for his
strategic leadership, commitment, and passion for the Mercedes-Benz
brand. I am grateful that he will be stepping into this newly
created role to effectively and impactfully communicate our brand
story and ensure exceptional experiences with the brand and our
products.” -Melody Lee, Chief Marketing Officer, Mercedes-Benz
USA
Michael joined Mercedes-Benz in 2008, first supervising Canadian
communications activities before moving to MBUSA’s product
communications team over 10 years ago. In 2016, Michael moved to
Los Angeles to manage national events and brand and lifestyle
public relations activities, and since 2018, Minielly has led the
national product, technology, brand and lifestyle communications
team from the West Coast.
About Mercedes-Benz
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is
responsible for the distribution, marketing and customer service
for all Mercedes-Benz products in the United States. MBUSA offers
drivers the most diverse lineup in the luxury segment with 18 model
lines ranging from the sporty GLA SUV to the flagship S-Class and
the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also
responsible for Mercedes-Benz Vans in the U.S. More information on
MBUSA and its products can be found at www.mbusa.com and
www.mbvans.com. Accredited journalists can visit our media site at
media.mbusa.com.
Accredited journalists can visit our media site at
media.mbusa.com.
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Amanda Painter amanda.painter@mbusa.com