Telly Appoints Mike Shehan, Former SpotX Co-Founder and CEO, as Chief Revenue Officer
30 Julio 2024 - 6:10AM
Business Wire
Early Telly Investor and Connected TV
Advertising Pioneer Tapped to Lead Advertising and Data Business
After Successful $1.2B SpotX Sale to Magnite
Telly, the ultimate free TV upgrade for the living room,
announced today the appointment of Mike Shehan as Chief Revenue
Officer. Shehan was previously the Co-Founder and CEO of SpotX, the
leading video and CTV monetization platform that was most recently
acquired by Magnite for $1.2 billion.
“I am thrilled to welcome a uniquely successful entrepreneur,
builder and disrupter like Mike Shehan to the Telly team,” said
Telly CEO and Founder Ilya Pozin. "Mike’s track record at SpotX,
transforming the future of global TV advertising through digital
innovation, uniquely positions him to lead our efforts reinventing
consumer engagement on the biggest screen in the home."
An early investor in Telly, Shehan assumes his new role
effective immediately, focusing on expanding Telly's advertising
capabilities and forging strategic partnerships with leading
agencies, brands, content partners and programmatic platforms.
"Telly has an unparalleled opportunity to redefine the TV
advertising landscape," said Shehan. “As an active and early
investor, I have had the chance to get to know the Telly team
personally and see firsthand the incredible business they are
building. Nothing scales faster than free, and I see a world where
Telly is the most widely used TV in US homes, quickly becoming the
biggest and most disruptive force to positively impact advertising
in a generation. From addressing audience fragmentation to
delivering new creative formats and better data, targeting, and
performance, Telly is enabling an entirely new world of TV
advertising, solving the biggest challenges facing brands,
agencies, and programmatic platforms today,” said Shehan.
“Mike is one of the most talented and respected entrepreneurs in
the television advertising and data marketplace,” said Lightshed
Ventures General Partner Rich Greenfield. “His experience in
building and scaling disruptive, profitable businesses is a perfect
fit for Telly, the most exciting and disruptive growth story in
television today. Mike is a pioneer in the exact market Telly is
revolutionizing, and where he leads, success follows.”
"I have been at the forefront of the CTV industry since its
inception, working alongside nearly every leading device
manufacturer, broadcaster, and streamer globally,” added Shehan.
“In my experience, nothing rivals the richness, depth, and
precision of Telly’s audience data. The unparalleled value
proposition of providing the smartest TV for free to consumers in
exchange for never-before-available data insights translates
directly into delivering exceptional value to advertisers and
content partners alike.”
About Telly
Telly, the first Dual Screen Smart TV, is the ultimate free
television upgrade for the living room. Founded by the industry
leader who introduced the world to the first-ever free streaming
platform Pluto TV, Telly completes the vision for a world where
both TV content and the TV itself are entirely free to consumers.
Visit www.telly.com today to reserve your Telly and discover for
yourself why the living room will never be the same.
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Press Contact: Dallas Lawrence dallas@telly.com