The Rise of AI: Consumer Perspectives, new research in
partnership with Adeia, addresses consumer views on AI
tools
DALLAS, July 30,
2024 /PRNewswire/ -- Parks Associates released new
research today in partnership with Adeia revealing 47% of US
internet households report familiarity with at least one AI
technology, such as conversational tools like ChatGPT or AI-powered
image editors like Lensa. The Rise of AI: Consumer
Perspectives notes that 40% of US internet households
regularly use an AI tool for a personal, professional, or
educational purpose, while 69% are concerned with the data and
privacy implications of AI use.
The white paper assesses the rise of AI across media,
entertainment, and advertising. It shares survey findings on
consumer sentiment about the use of AI in content creation and
devices within the home as well as issues surrounding privacy and
security. It also serves as a guide for businesses to deploy and
utilize AI solutions as part of their services.
"AI tools can be chatbots, image generators, translators, and
editors, among others," said Sarah
Lee, Research Analyst, Parks Associates. "They can serve a
variety of functions, customized to each person's individual needs,
to improve the experience for media creators, marketers, and end
users."
The benefits of AI for efficiency and productivity are
promising, and the value will increase as AI systems continue to
advance. Consumers will become more familiar with the technology,
and businesses will continue to incorporate it into their
workflows.
Among consumers who do not currently use AI tools, the most
common inhibitors are a lack of perceived value and understanding
of the technology along with data privacy and security
concerns.
"The ability to evolve in the face of new technologies and
challenges is an essential skill for success — adaptability is
crucial to remain competitive, especially in such an unpredictable
landscape," Lee said. "Companies and individuals who do not start
experimenting with AI will be left behind by those that do."
To schedule an interview with an analyst or to request specific
data, please contact Mindi Sue
Sternblitz-Rubenstein at 381047@email4pr.com or
972-490-1113.
About Parks Associates
Parks Associates, a
woman-founded and certified business, is an internationally
recognized market research and consulting company specializing in
emerging consumer technology products and services. Founded in
1986, Parks Associates provides business intelligence and research
services through its proprietary methodologies developed over
decades, including quarterly surveys of 10,000 internet
households.
The company's expertise crosses many industries: home security
and smart home, streaming video, broadband and pay-TV services,
digital media and platforms, gaming, Wi-Fi and home networks,
connected health, support, consumer electronics, home control
systems, energy management, and tech solutions for the
multi-dwelling (MDU), small-to-medium business (SMB), and
commercial building markets.
Each year, Parks Associates brings thousands of leaders together
for its webinars and annual events. The firm hosts the annual
executive research and strategy conferences CONNECTIONS™, Connected
Health Summit, Smart Energy Summit, Smart Spaces, and Future of
Video. https://www.parksassociates.com.
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Instagram.
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SOURCE Parks Associates