MCE and TELUS Enhance Mobile Klinik Trade-in Experience
30 Julio 2024 - 11:00AM
Business Wire
The new Mobile Klinik trade-in experience uses MCE’s end-to-end
trade-in solution to bridge on-device diagnostics with a seamless
in-store fulfillment and backend integration to offer a connected,
digital-first trade-in journey for customers and operational
efficiencies for TELUS.
Mobile Klinik and MCE Systems Ltd., the pioneer of digital-first
device lifecycle management (dDLM), have launched a new end-to-end
trade-in solution integrated into the Mobile Klinik Device Checkup
app.
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the full release here:
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Mobile Klinik is TELUS’ device care and repair subsidiary. It
offers expert in-person repair, care, sales and services at retail
stores across Canada – also providing the industry-leading MK
Device Checkup app. This app gives customers a self-care tool they
can use to diagnose and resolve issues, access new promotions, and
receive a repair or trade-in quote.
Now, Mobile Klinik and MCE have made significant improvement to
the trade-in journey through this new solution creating a holistic
journey. Customers can start the trade-in experience on their
device and fulfill the transaction in store without repeating any
steps – solving a major pain point identified in MCE’s global
research. Mobile Klinik can manage the entire journey with an
integrated pricing and promotion engine available in any channel,
and direct connectivity to the warehouse to maximize downstream
efficiency.
As a result, the new solution enhances the customer experience
for the trade-in journey reducing friction and uncertainty for the
customer while accelerating the process in retail:
- Instant assessment and valuation on the device:
Customers can do diagnostic tests in the app to access device
assessment and valuation based on objective measurements of the
device’s working condition – before visiting a store.
- New, seamlessly connected retail experience: On
completing the valuation in the app, the customer receives a QR
code. In store, the Mobile Klinik rep scans the code to review the
results and finalize the transaction. This means the customer can
start the trade-in journey on the app and complete it in-store
without repeating any steps – a first of its kind in the Canadian
market.
This new in-app experience underscores Mobile Klinik's
commitment to providing a superior and seamless customer experience
for managing their devices – in any channel. It also solidifies
Mobile Klinik’s position as Canada’s leading smartphone repair
brand.
Braden St. John, VP of Products, Marketing and Logistics, Mobile
Klinik, said: “We are proud to lead the industry in delivering a
truly digital-first customer experience with this end-to-end
trade-in solution. Our priority is to provide our customers with
the most accurate and seamless trade-in process, whether they start
their journey digitally or in-store. This innovation not only
simplifies the trade-in experience but also reinforces our
commitment to being Canada’s most trusted, full-lifecycle,
destination for all things mobile.”
Shlomi Silberstein, Managing Director, MCE Systems Canada,
added: “The end-to-end solution enables an easy assessment by
providing customers with intelligence at their fingertips,
connected experiences across channels, and full pricing and
promotional flexibility for TELUS. This new experience removes
friction and uncertainty for customers, reduces operational costs
and waste for TELUS, and allows TELUS to control the entire
end-to-end experience. A true game changer for the Canadian mobile
phone market.”
For more information, visit
https://mobileklinik.ca/device-check-up/.
About MCE
Since 2005, MCE has been pioneering software and technology
solutions for mobile operators and their partners in the telco and
device ecosystem helping accelerate digital transformation of
device-related journeys. Our mission is simple: Mobilize better
Customer Experiences. We turn device-related headaches into
competitive advantages with our end-to-end digital-first Device
Lifecycle Management platform (dDLM). This AI-led, omnichannel
platform delivers game-changing experiences across all
device-related customer journeys – driving business velocity,
margins, and NPS. MCE is a proven technology partner and highly
acclaimed for its world-class products, innovation, and
implementation through eleven straight gold awards – most notably
at The Stevie Awards®. For more information, visit
www.mce.systems
Follow us on LinkedIn at
https://www.linkedin.com/company/mce-systems
About Mobile Klinik
Founded in 2015, Mobile Klinik is Canada’s trusted
full-lifecycle destination for phones, tablets, and more. To
support our vision for a more sustainable world, we help savvy
consumers get the maximum value out of their technology through
certified repair, refurbishment, and resale. By providing an
alternative to buying new every 2 years and making it more
convenient to repair vs. replace, we are committed to making a
positive impact on the world, one device at a time. For more
information, visit https://mobileklinik.ca.
About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading
communications technology company with more than $18 billion in
annual revenue and 18 million customer connections spanning
wireless, data, IP, voice, television, entertainment, video, and
security. Our social purpose is to leverage our global-leading
technology and compassion to drive social change and enable
remarkable human outcomes. Our longstanding commitment to putting
our customers first fuels every aspect of our business, making us a
distinct leader in customer service excellence and loyalty. The
numerous, sustained accolades TELUS has earned over the years from
independent, industry-leading network insight firms showcase the
strength and speed of TELUS’ global-leading networks, reinforcing
our commitment to provide Canadians with access to superior
technology that connects us to the people, resources and
information that make our lives better.
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version on businesswire.com: https://www.businesswire.com/news/home/20240730548223/en/
Izzy Kingcott Isabel.l@mce-sys.com