Cvent Taps Tray.ai to Modernize its Integration Strategy, Accelerate Development and Drive Business Expansion
31 Julio 2024 - 8:02AM
Business Wire
Cvent Migrates Over 500 Legacy Integrations to
the Tray Platform in 6 Months to Achieve Accelerated Development
Velocity, 95% Customer Retention Rate and Extend Market
Leadership
Tray.ai, creator of the AI-powered, multi-experience iPaaS,
today announced that Cvent, an industry-leading meetings, events
and hospitality technology provider, has deployed the Tray
Universal Automation Cloud to successfully migrate over 500 legacy
integrations in less than six months. The Tray Universal Automation
Cloud is a unified, multi-experience platform that technical and
non-technical teams can use to centralize their automation efforts,
drive their integration and automation strategy and easily infuse
AI across all aspects of their development and business processes.
To extend its competitive edge and expand into new markets, Cvent
needed a more modern, cost-effective and scalable integration
solution. By leveraging Tray.ai’s embedded integration
capabilities, Cvent transformed its integration approach and
rapidly deployed tailored, customer-focused integrations, resulting
in accelerated development, a 95% customer retention rate and
expanded market opportunities.
“The transition to Tray was a game-changer for us. Our existing
integration platform was no longer facilitating growth and
hindering innovation. With a sales engineering team of 30 people,
we urgently needed a solution that could evolve with us as we
experienced greater demand for custom integrations,” said Stephen
Smith, director of sales engineering at Cvent. “Tray’s embedded
solution not only aligned with our need to quickly deploy bespoke
integrations, but the Tray team also offered personalized support
and comprehensive educational and technical resources during the
transition.”
Overcoming Integration Barriers to Increase Market Leadership
and Accelerate Innovation
As a company that offers comprehensive tools for online event
registration, venue selection, attendee management and more, Cvent
needed to enhance its integration capabilities with popular virtual
meeting platforms such as Zoom and Webex, marketing automation
platforms such as Marketo and Eloqua and CRM systems such as
Microsoft Dynamics. However, the engineering team encountered
significant limitations with its existing integration product,
exposing a clear need for a more modern, cost-effective and
scalable integration solution.
After thoroughly evaluating various integration
products—including Workato, Mulesoft, Informatica and
Jitterbit—Cvent chose the Tray Universal Automation Cloud for its
unified, multi-experience platform and unique embedded integration
capabilities. The Tray platform stood out to Cvent because of its
ability to offer the flexibility, agility and seamless migration
process that Cvent required.
Tray Universal Automation Cloud Powers Pivotal Shift in
Cvent’s Integration Approach
Within six months, Cvent successfully migrated over half of its
nearly 1,000 legacy integrations across more than 575 clients from
Scribe to Tray. The Tray platform also played a pivotal role in
enabling Cvent to increase the pace of new integration rollouts and
significantly improved the company’s market agility and customer
satisfaction. Using the Tray Universal Automation Cloud’s embedded
integration capabilities, Cvent achieved the following results:
- Accelerated development velocity and rollout of key
integrations, including connectors for Webex, GoTo, HubSpot, Zoom
and more.
- Achieved a 95% customer retention rate due to the availability
of critical connectors such as Microsoft Dynamics.
- Drove business expansion and exploration of new markets such as
government, education and nonprofits by offering relevant
integrations.
- Increased operational efficiency and reduced dependency on
extensive developer resources, contributing to cost
containment.
“With Tray’s embedded capabilities, we were able to expedite the
development of critical integrations, from marketing automation
tools to vital platforms, which increased our efficiency,
reinforced customer loyalty and opened new market opportunities,”
concluded Smith.
“Speed and market responsiveness have never been more crucial to
business success—companies need to deliver quickly on customer
demands or risk obsolescence,” said Rich Waldron, CEO and
co-founder of Tray.ai. “Cvent’s success showcases the agility,
scalability and performance of Tray’s embedded integration
capabilities, which we’ve seen being used by customers of all types
who need to make integrations available to their employees,
customers or ecosystem partners. We’re proud to support Cvent in
their mission to drive innovation, enhance customer experiences and
unlock new growth opportunities through seamless integrations.”
For more on Cvent’s success with the Tray Universal Automation
Cloud, read the full case study.
To learn more about the Tray Universal Automation Cloud: visit
the Tray.ai website or sign up for a demo.
About Tray.ai
Tray.ai offers a composable AI integration and automation
platform that enterprises use to turn AI into standout business
performance. The Tray Universal Automation Cloud is a single,
AI-ready platform that eliminates the need for disparate tools and
technologies to integrate and automate sophisticated internal and
external business processes. From prototype to production, with
Tray.ai, the development of integrations, the delivery of
intelligent apps and the integration of trusted data anywhere is
fast, flexible and safe.
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Stephanie Floyd Bhava Communications for Tray.ai
tray@bhavacom.com +1 (760) 410-8077