New Show will Debut for the 2024 NFL Season, Broadcast on YouTube

Underdog Fantasy Produces the Fifth-Largest Daily Sports Show in the U.S. Across all Platforms and Continues to Grow its Impactful Sports Media Network

Underdog Fantasy, one the fastest-growing sports gaming and media companies in the U.S, and custom-built for the American sports fan, today announced eight-time Super Bowl Champion coach Bill Belichick will host and co-produce a new football show on the Underdog media network. Coach Belichick’s show will debut prior to the start of the 2024 NFL season and will air on YouTube. The show will be the first and only original program created and hosted by Coach Belichick, taking fans deep into Belichick's coaching mind, and will feature Belichick breaking down NFL film and analyzing game situations for fans.

“This show is going to give fans a comprehensive look at the behind-the-scenes of the National Football League: what it's like to coach, how to prepare, how to team build, exactly the way I would do it if I was coaching a team,” said Coach Belichick. “I partnered with Underdog because it’s a sports company run by sports people, and they want sports to connect to the fans, and that's what I want to do. We want to find a connection where we are giving the fans what they've asked me for – perspective on decision-making that goes on within an organization and a breakdown of schematics and personnel within the game. Underdog wants to do that, so it’s a great marriage and a great fit.”

In only a few years, Underdog Fantasy has built one of the most impactful and fastest-growing sports media networks in the industry. Gil’s Arena, hosted and produced by Underdog, is currently the fifth-largest daily sports show, counting viewers across all platforms, including linear TV, in the U.S. The Underdog media network includes wildly popular enterprises: Sheed and Tyler, hosted by former NBA star Rasheed Wallace; Scheme, with Colt McCoy and Jay Gruden; Section 10 with Jared Carrabis and more. The network recently surpassed one million total YouTube subscribers and is on pace for 750 million YouTube views in 2024.

“It's going to be a serious show for serious fans with the greatest mind in the history of the sport,” said Liz Marro, Chief Marketing Officer of Underdog Fantasy. “We've been building out our media network – which now has the fifth-largest daily sports show – and this is going to take us to another level. We are talking about the greatest coach in the history of football, maybe any sport, he could have gone anywhere. And he chose to come here to build his signature show because he sees what other smart people see: we are doing something different and better than others. We are just getting started.”

The show’s executive producer will be Tim Livingston, who has overseen the rapid development of Underdog’s media network. Livingston is the co-creator and executive producer of Gil’s Arena, producer of multiple Netflix: Untold documentaries, and produced/hosted the Whistleblower podcast on the Tim Donaghy scandal, which is being adapted into a miniseries by FX.

“We are in the early stages of development, but the show is going to be the premier destination for fans who want to understand the game, broken down, pulled apart, and visually illustrated by the GOAT,” said Livingston.

About Underdog Fantasy Underdog Fantasy, one of the fastest-growing sports gaming and media companies in the country, was founded in 2020 to build games and content to make sports more fun for fans in America. Underdog’s core belief: there’s so much more to be built for sports fans in America. Underdog’s products give sports lovers the best way to safely and responsibly enjoy fun, approachable sports games. The company offers fantasy sports games; licensed sports betting; and a diverse sports media network featuring former professional athletes, coaches, analysts, and the fastest breaking news. Underdog is built for and by sports fans to make sports more fun. For more information, visit underdogfantasy.com.

Media Contact: Underdog Fantasy media@underdogfantasy.com