This Size-Inclusive Collection Breaks Barriers
for Comfort & Support
NEW
YORK, Aug. 1, 2024 /PRNewswire/ -- Today,
premium underwear and lingerie brand Hanky Panky introduces a new
product category. Hanky Panky
Bras is the company's first collection of structured
bras, designed to be comfortable, supportive and inclusive so
every wearer can feel confident every time. Requested by customers
and over three years in the making, this new bra collection
features the same best-selling Signature Lace™ as
the iconic soft and stretchy underwear.
Hanky Panky makes the world's most
comfortable and best-selling thong (one sold every 10 seconds) and
now bras to match.
Designed to mimic the body's natural movements, Signature
Lace™ provides sexy, comfortable support all day long
for life's everyday moments. The lightweight, heat-molded cups
gently hug the breasts while the custom designed straps and band
move with you to maintain coverage and comfort. Paired with
the brand's Signature Lace™ thongs, this new bra
collection creates a perfectly sexy, perfectly comfortable matching
set for every body.
Hanky Panky Bras were designed
and created in partnership with a team at Ariela and Associates
International (AAI), a recognized leader and the largest privately
held women-owned lingerie company in the U. S.
"Since 1977, Hanky Panky has been known for creating the world's
most comfortable and best-selling thong (one sold every 10
seconds), and now – after years of careful development – our
customers will finally have a bra that delivers the same
confidence," says Brenda Berger, CEO
of Hanky Panky. "We are so excited to launch such a
highly-anticipated product category and offer this collection of
structured bras that provide sexy, comfortable support from the
start to the end of the day – no matter what their day
holds."
Beginning August 1, Hanky Panky's
Bra Collection will be available in two styles – the Signature
Lace™ T-Shirt Bra (size range 32A to 36G, SRP
$68, ultra-lightweight with cups made
of recycled spacer pads for eco-conscious comfort and features like
front-adjustable straps and a four-row hook-and-eye closure) and
the Signature Lace™ Balconette Bra (size range 32A to
36G, SRP $68, unlined support,
encased underwire provides essential support with innovative design
elements for a truly luxurious experience). Sold on HankyPanky.com
and in Hanky Panky stores, as well as Belk, Bloomingdales,
Neiman Marcus, Nordstrom, Revolve,
Shopbop, and other specialty retailers, the Signature
Lace™ T-shirt Bra will launch in three colors – Black,
Chai and Bliss Pink, and the Signature Lace™ Balconette
Bra will launch in four colors – Black, Chai, Red, and Dark Peonies
(printed floral).
Following this initial launch, Hanky Panky will roll out two
additional bra styles in a new mesh fabric, alongside two v-style
mesh panties this Fall. Stay tuned for updates and follow along on
social with @hankypanky for the latest information and
news.
Press Contact: Hanky Panky PR:
hankypanky@LaForce.nyc
About Hanky Panky, hankypanky.com
Hanky Panky is a premium underwear and lingerie brand best known
for its iconic lace thong. Founded in 1977 by Gale Epstein and Lida
Orzeck, the company remains dedicated to its mission to
uplift women and provide comfort they can count on, silhouettes for
every mood and a fit that always feels good. Hanky Panky products
are sold in over 70 countries and their signature thong is sold at
a rate of one every 10 seconds. The company proudly supports U.S.
manufacturing.
For more information, please visit www.hankypanky.com.
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SOURCE Hanky Panky