SecureAuth Advances Workforce and Customer Identity and Access Management with a Bold New Vision and Welcoming Experiences
01 Agosto 2024 - 1:13PM
Business Wire
New innovations and enhancements across
SecureAuth’s IAM solutions accelerate security, experience and
customer value for global enterprises
SecureAuth, a market leader in identity and access management,
today unveiled its vision for advancing workforce and customer
identity security, creating experiences that are as welcoming as
they are secure – alongside a rebranded company and product UX.
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the full release here:
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As organizations continue to transform to meet the growing
demands of digital business, they must balance stringent security
demands, while ensuring seamless experiences for their users. This
market context is driving the demand for workforce and customer
identity solutions, which surpassed USD $12B in 2022 and is growing
at a projected CAGR of 13% through 2032, according to Global Market
Insights 2023 data.
Designed to meet the growing identity needs of enterprises
serving their employees and customers, SecureAuth has aligned its
market-leading capabilities under two flagship offerings:
SecureAuth Workforce and SecureAuth CIAM (Customer Identity &
Access Management).
“We envision a world where your employees are always safe,
productive, and engaged; where your customers delight in seamless
online experiences and never worry about comprised data. Where your
company and brand are as protected as they are valued. Our latest
innovations are designed to advance that vision and deliver the
outcomes that matter most to our customers,” said Joseph Dhanapal,
CEO of SecureAuth.
Three core solution principles are driving the company’s latest
innovation across both its Workforce and CIAM solutions, including
just a few of the latest capabilities released below:
Always Serve Users
- Enhanced branding, improved UX and modern layouts across
both Workforce and Customer solutions give users more streamlined
experiences and ensures easier profile management.
- Customizable Portal in SecureAuth Workforce, enabling
tailored look and feel to perfectly match organizations' branding,
while users get real-time password strength feedback and seamless
single logout across all connected applications.
- A new tailored consent experience in SecureAuth CIAM
enables administrators to manage the end-user privacy experience
through dynamic policies that determine when users can and should
assert control over the handling and distribution of their personal
data.
Always Be Flexible
- Fine-Grained Authorization (FGA). Use dynamic policies
to control access, based not only on roles and attributes, but also
on object relationships modeled in SecureAuth’s relationship graph
as well as from any API-accessible external third-party
source.
- Enhanced management delegation across B2B2C ecosystems,
delivering SecureAuth cloud CIAM customers enhanced flexibility to
give third parties and partners secure, efficient access to
systems, without adding additional internal resources to manage –
scaling for growth without scaling headcount.
- Flexible, streamlined workflows and a powerful new
dashboard give SecureAuth Workforce administrators improved
drill-down functionality, for near real-time visibility into user
activity logs making monitoring easier than ever.
Never Compromise Security
- AI/ML driven risk and level-of-assurance calculations,
allow administrations of both SecureAuth Workforce & CIAM
deployments to dynamically alter the amount of friction users
experience depending on a wide variety of factors such as their
behavior, location and device characteristics.
- External Authentication Methods for Microsoft Entra.
Support for external authentication methods enables Microsoft Entra
ID customers to leverage SecureAuth’s Workforce identity solution
as an external authentication provider, providing enhanced security
and a better MFA experience to users within their existing
Microsoft ecosystem.
- FIPS Capable Containers: Public Sector Organizations
required to adhere to FedRamp compliance requirements can now
leverage the FIPS-capable container set to deploy SecureAuth’s CIAM
offering.
The company’s vision, reinvigorated brand, and latest
innovations are part of a unified and holistic approach to identity
and access management that delivers maximum security with
exceptional digital experiences.
About SecureAuth
With leading Identity and Access Management solutions from
SecureAuth, organizations worldwide find it easier than ever to
create digital experiences that are as welcoming as they are
secure. Our AI-driven Risk Engine helps deliver dynamic – and often
invisible – authentication and authorization for users, combined
with a data privacy framework that protects their information and
ensures their consent.
It all adds up to a virtual handshake at the digital door to
your company. Making you more effective than ever at eliminating
bad actors or incorrect authorizations. Keeping your employees
engaged and productive. And delighting your customers so you can
fuel your digital growth. Welcome to Better Identity. Learn more at
www.secureauth.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240801043105/en/
Connie Costigan Head of Corporate Marketing, SecureAuth
ccostigan@secureauth.com