California, Florida, and New York Split the Gold in Visitors to Paris During Olympics
01 Agosto 2024 - 1:55PM
Business Wire
Data collected by Azira reveals key insights
about Americans making the trip to the Summer Olympics
New data from the 2024 Olympic Games opening ceremony in Paris
reveals an exciting split: California, Florida, and New York evenly
shared over 30% of all U.S. travelers attending the event. These
three heavyweight states were followed by New Jersey (8.57%) and
Texas (6.7%).
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Olympics Opening Ceremony U.S. Visitors
by State Breakdown (Graphic: Azira)
Global consumer data insights company, Azira, analyzed
anonymized mobile location data along the Seine River during the
opening ceremony of the Paris Games. “The Olympics provide a great
opportunity to better understand consumer behavior on an
international scale,” commented Azira CEO, Gladys Kong. “Sports
fans are an important demographic and better insights into their
behaviors can help marketers create unique audiences and run more
impactful campaigns as they plan for future events like the Asian
Games and FIFA World Cup.”
Azira plans to analyze additional anonymized consumer insights
throughout the games to help global brands and advertising agencies
develop marketing strategies to more effectively engage key
demographic segments.
About Azira
Azira LLC, a global consumer Insights platform, helps marketing
and operational leaders improve their effectiveness with actionable
intelligence to drive business results. Its mission is to create a
more relevant world where brands are empowered to reach and build
relationships with their consumers. With a profound commitment to
partnership, trust and transparency, combined with decades of
expertise in consumer behavioral analytics, Azira delivers
innovative marketing solutions to curate audiences, activate
omni-channel campaigns, and understand footfall attribution. It
also provides operational insights for use cases such as site
selection, trade area analysis, competitive intelligence and more.
Azira serves enterprises in retail, hospitality, travel, real
estate, financial services and media. Azira is a global company
headquartered in Los Angeles with offices in Paris, Bangalore,
Singapore, Sydney, and Tokyo. To learn more, please visit
https://azira.com.
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For Media Inquiries Contact: pr@azira.com