Sun-Maid® and ABCmouse® Reunite to Inspire Learning and Healthy Snacking for Back-to-School Season
05 Agosto 2024 - 8:00AM
Sun-Maid Growers of California, maker of innovative snacks that
feed imagination one little red box at a time, is thrilled to
announce the renewal of its partnership with ABCmouse® Early
Learning Academy, the leading digital learning program for children
ages 2-8, from Age of Learning, Inc. Together, they aim to promote
literacy and a love for learning nationwide.
Through this continued collaboration, each 1oz box in Sun-Maid’s
6-pack of raisins will feature exclusive ABCmouse educational
materials, with additional resources available online; including
printable worksheets to extend children's learning experiences.
From 120 interactive sight words to creative worksheets, families
can access a variety of educational content that promotes literacy
and reinforces essential skills all while promoting better-for-you
eating habits.
Sun-Maid is also proud to announce its donation of 2,000 books
to Little Free Libraries across the country. These books will be
distributed to support the mission of Little Free Library in
promoting literacy and expanding access to books in communities
nationwide.
"Sun-Maid has long been committed to providing snacks that
support children's success in the classroom and nurture their
creativity through play," said Steve Loftus, President and Chief
Executive Officer of Sun-Maid. "In recent years, families have had
to navigate significant shifts in education, making access to
online resources, libraries, and physical books increasingly
challenging. ABCmouse and Little Free Library stand as exemplary
education and literacy resources, and we're proud to join forces
once again to renew a love for learning, igniting a passion for
reading and nourishing young minds this back-to-school season."
As a whole, Sun-Maid's back-to-school efforts will have
significant reach, including:
- An anticipated 22 million cartons of
raisins (bundled in packs of six), with access to the Sun-Maid x
ABCmouse educational materials available, including ABCmouse 120
sight word flash cards and a link to a dedicated microsite.
- Donation of 2,000 books to the 100 Little Free Libraries
sponsored by Sun-Maid; bringing access to books to children
throughout the country.
- Access for young readers to an
estimated 57,200 books shared through the Sun-Maid Little Free
Libraries. Each year an estimated 52,000 people visit the Sun-Maid
Little Free Libraries.
"ABCmouse has educated millions of children with high-quality
education for over a decade. Our extensive research shows that our
engaging curriculum not only prepares children for academic success
but also fosters a lifelong love of learning," said Christine
Woertink, Senior Vice President of Consumer Product at Age of
Learning, Inc. "Through our partnership with Sun-Maid, we're
excited to create impactful moments of learning during snack time,
making enriching educational experiences accessible to families in
convenient and enjoyable ways."
Sun-Maid is launching a special sweepstakes on Instagram to
further engage with the community. Followers can comment on the
title of their favorite childhood book on social media (@sunmaid)
for a chance to win an iPad, ABCmouse books, a year-long ABCmouse
subscription, and Sun-Maid products. If selected as a winner,
Sun-Maid will donate 100 copies of their favorite book to Little
Free Libraries across the country. Terms and conditions apply.
The Sun-Maid x ABCmouse packaging is available at retailers
nationwide. For more information, please visit
www.sunmaid.com
For media inquiries, please contact:
nfenner@quenchagency.com
About Sun-Maid Growers of
California:
Founded in 1912, Sun-Maid Growers of California
is a farmer's cooperative of hundreds of grower families with
vineyards in California's Central Valley. From childhood to
adulthood and generation to generation, Sun-Maid's innovative
snacks continue to feed imaginations one little red box at a
time—because when imagination is used for good, there's nothing
more delicious! Always starting with a whole fruit you can see and
taste, Sun-Maid continues to offer trusted go-to snacks that are
simple and versatile—imagine that! For more information about
Sun-Maid, visit www.sunmaid.com and follow the brand on social
media including TikTok, Instagram, and Twitter.
About Age of Learning:Age of Learning® is the
leading developer of engaging and effective Pre-K through 5th-grade
learning resources that help children build a strong foundation for
academic success and a lifelong love of learning. The company’s
research-based curriculum, developed by education experts, includes
the award-winning ABCmouse.com® Early Learning Academy, as well as
the adaptive, personalized school solutions, My Math Academy®, My
Reading Academy®, and My Reading Academy Español. Having served
over 50 million children worldwide, Age of Learning is a global
leader in efforts to advance equity, access, and opportunity for
all children. To learn more about Age of Learning, visit
www.AgeofLearning.com.
About Little Free Library
Little Free Library® (LFL) is a 501(c)(3)
nonprofit organization that builds community, inspires readers, and
expands book access for all through a global network of
volunteer-led Little Free Library book-sharing boxes. There are
more than 160,000 registered Little Free Libraries worldwide in all
50 states, 120 countries, and seven continents. Through them, over
300 million books have been shared since 2009. LFL received the
2020 World Literacy Award as well as honors from the Library of
Congress, National Book Foundation, and others. The organization
grants Little Free Libraries full of books to underserved areas
through its Impact Library and Indigenous Library Programs and
champions diverse books through its Read in Color initiative. To
learn more, visit LittleFreeLibrary.org.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/9c666645-9e89-4a89-963c-eff072f6b699