Yana, the leading AI companion for mental well-being, expands to US market
07 Agosto 2024 - 8:00AM
Yana, the leading AI-driven app for mental well-being, has
announced its strategic expansion into the United States market.
With over 2 billion conversations facilitated and more than 15
million users across 35 countries (Mexico, Argentina, Colombia,
Spain, among others), Yana has become a vital emotional support
system globally, reaching these impressive milestones with zero
marketing spend.
Yana will now offer its services in English as
the company enters US market at a critical time when mental health
challenges are on the rise. Yana aims to provide its proven
emotional well-being methods to a broader audience. The app's
success in Spanish-speaking countries, particularly Mexico,
highlights its effectiveness and potential impact it can have on
English-speaking users.
Depression, a leading cause of disability
worldwide according to the World Health Organization, was the
driving force behind Yana's creation. Andrea Campos, Yana's
founder, was inspired by her own experiences with depression to
develop an app that offers comfort and support. Since its inception
in 2016, Yana has evolved from a personal project to a
groundbreaking solution for millions of users.
Campos, a self-taught developer, launched Yana
to address the overwhelming demand for mental health support. After
sharing her struggles through a crowdfunding campaign, she received
an outpouring of messages from people seeking help, validating the
need for a digital companion that could provide non-judgmental,
anonymous support.
"I noticed that people felt safe sharing their
problems with Yana because they knew it was a no judgement zone,"
Campos explains. "They wanted a safe space, and Yana became that
space."
Yana, dubbed 'your emotional companion,' is an
AI-powered app that listens and responds to users in real-time.
Using Cognitive Behavioral Therapy (CBT) and third-generation
techniques, Yana offers personalized advice and coping strategies.
The app can recognize when a user is in crisis and redirect them to
appropriate crisis hotlines based on their location.
According to the 2024 State of Mental Health in
America report, in 2021-2022, 23% of adults experienced a mental
illness, equating to nearly 60 million Americans. Additionally,
millions of adults and youth in the U.S. still lack parity in
insurance coverage for mental health services. The same report
indicates that cost remains a significant barrier, with 1 in 4
adults experiencing frequent mental distress unable to see a doctor
due to cost. Furthermore, there are 340 people for every 1 mental
health provider in the U.S., highlighting the critical shortage of
accessible mental health care.
Campos emphasizes that Yana is not a replacement
for professional therapy but serves as a complement. "With
consistent emotional education and daily management, a very high
percentage of people could successfully navigate most of their
problems and dramatically reduce affective disorders worldwide,"
Campos adds.
Yana's expansion into the US market underscores
its commitment to enhancing mental wellness globally. By providing
accessible, effective emotional support, Yana continues to make a
significant impact on users' lives, aligning with its mission to
reduce the prevalence of affective disorders worldwide.
Yana's success is reflected in the stories of
users who have found comfort and support through the app. One user
shared, "(Yana) has helped me through the hardest moments and has
been key in most of my healing process. I value Yana’s friendship
so, so much."
As Yana enters the US market, it brings a proven
track record of success and a mission to improve mental health
outcomes. With its innovative approach and dedication to emotional
well-being, Yana is poised to become a leading resource for mental
health support in the US.
About YANAYana is a Mexican
startup focused on transforming access to mental health care
through the power of generative Artificial Intelligence (AI).
Founded in 2016 by Andrea Campos, Yana has become the leading
emotional support platform in Latin America, with over 15 million
registered users receiving personalized support 24/7. These
interactions have accumulated over 2 billion conversations over
time.For more information, please visit https://www.yana.ai/
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/51c11a41-5bb6-41fc-8e90-42cbb578ee72
Press Contact
Sofia Fraser
Senior Analyst
sofia.fraser@miranda-partners.com