OAKLAND,
Calif., Aug. 7, 2024 /PRNewswire/ --
Plonts has debuted their first product, an aged plant-based
cheddar, at select restaurants in New
York City and the San Francisco
Bay Area. This launch comes after raising a $12 million seed round and opening a pilot plant
in Oakland, California.
Plonts is making a new category of plant-based foods using an
ancient biotechnology: fermentation. They use the same process that
turns milk into cheese to turn plants into cheese, but they start
with soy milk instead of cow's milk. A specially developed blend of
cultures and enzymes create tangy, cheesy flavors as the cheese
ages. The result is a bold cheddar that slices, shreds, and
melts.
Plonts was founded in 2019 by Nathaniel
Chu and Josh Moser. After
completing his PhD at MIT studying the
human gut microbiome, Chu wanted to apply his love for microbes to
creating fermented foods from sustainable, nutritious, and
affordable plants. Plonts was born in the corner of a pizza
restaurant, where he began experimenting with making his own
plant-based cheeses. Moser has spent his career as an operator and
investor in early-stage climate and sustainability startups.
Now out of stealth, Plonts has opened a pilot plant and
announced a previously undisclosed $12M seed round. This round was led by
Lowercarbon Capital, a ClimateTech venture capital fund with
>$2B in assets under management.
Plonts secured additional investment from Peter Rahal's Litani Ventures, Accelr8, Pillar,
Ponderosa Ventures, and a number of angel investors.
Plonts was founded for serious reasons: cows are responsible for
more greenhouse gas emissions than global aviation and are the
world's leading cause of deforestation. But Plonts has also
partnered with comedian Kate
Berlant on a launch video to tell people that
eating Plonts won't actually save the planet. This video
parodies the conundrum of an individual taking small actions in the
face of a problem as vast as climate change and seeks to find
levity in the existential burden placed on them. The message is
part of Plonts' thesis for change: use humor to bring attention to
a serious problem. Plonts hopes that by not taking this problem and
themselves too seriously, people will do the opposite.
If reverse psychology doesn't work out, they hope people will
just eat some cheese.
Beginning on August 7, Plonts
Cheddar will be available in tailormade dishes at select
restaurants in New York City and
San Francisco. Each of the dishes
is plant-based and was developed specifically for the cheddar's
debut. Plonts worked closely with the chef team at each
restaurant.
"As a chef, I believe it is increasingly important to understand
how and when meat and dairy alternatives can supplement your menu,"
says Brandon Jew, Moongate Lounge
& Mister Jiu's Founder and Executive Chef. "There is
already a rich history in Chinese cuisine that leans heavily into
the creativity of using soy milk. Plonts is a new product with old
world sensibilities, providing yet another way to enjoy soy milk.
It maintains the cheesy, melty properties of a cheddar and compels
you to consider it in place of dairy cheese. I believe in the
product and now serve it on our Moongate Lounge menu."
Below is the full list of dishes available at partner
restaurants in New York City and
San Francisco.
- New York City:
- Court Street Grocers (485 Court Street location)
- Veggie Classic Sandwich: a mushroom and black bean patty,
Plonts plant-based cheddar, full sour pickles, vegan mayonnaise,
white onion, and romaine on a white bun
- Image (credit: Lucy
Schaeffer)
- S&P Lunch
- Classic Grilled Cheese: Plonts plant-based cheddar on white
bread
- Image (credit: Lucy
Schaeffer)
- San Francisco:
- Shuggie's
- "Pizza Puffs" filled with Plonts plant-based cheddar, mushrooms
and pesto, served with a ranch dipping sauce.
- Image (credit: Erin
Ng)
- Moongate Lounge
- Grilled Cheese: Plonts plant-based cheddar, bok choy,
Fresno chili mornay sauce, bright
fermented cabbage, and roasted maitake mushrooms. Sandwiched
between housemade milk bread or vegan scallion sesame bing.
- Image (credit: Erin
Ng)
Lovely's in Oakland will also
be serving burgers with Plonts cheddar.
Plonts plans to introduce additional products and launch in
additional markets and retail locations in the future.
About Plonts
Plonts is making a new category of
plant-based cheeses, using the same ancient process that turns milk
into cheese to turn plants into cheese: cultures and enzymes. They
just start with plant milk instead of cow's milk.
Plonts was founded to fight climate change and mass extinctions.
Meat and dairy represent ~15% of global greenhouse gas emissions
and are the world's leading cause of deforestation. Plonts was
started in 2019 and is based in Oakland,
California.
Team
Josh Moser, Co-Founder and
co-CEO
Josh Moser is a
co-founder and co-CEO at Plonts. He has a background as an operator
and investor in early-stage climate and sustainability
companies—specifically, ones that start with the letter P. Most
recently, he was a partner at Petri, an early-stage venture capital
fund, where he led investments in pre-seed and seed-stage companies
in food, agriculture, materials, and carbon removal. Before that,
Josh was the Chief of Staff at Phylagen, a venture-backed company
working on sustainability applications of the environmental
microbiome. At Plonts, he leads the team's commercial efforts.
Nathaniel Chu, Co-Founder and
co-CEO
Nathaniel is a co-founder and co-CEO at Plonts. He
has a background in ecology, evolution, and bioengineering, fueled
by a childhood infatuation with bugs. He was previously a PhD
student at MIT, where he studied gut
microbiome effects on inflammatory diseases, and a Fulbright Fellow
with the Smithsonian Institution, where he studied the effects of
climate change on Panamanian coral reefs. He was less successful at
all of these things than he was at yelling songs as a summer camp
counselor. He leads research and development of novel fermented
foods at Plonts.
Plonts has a strong team of advisors including Scott Norton (founder of Sir Kensington's),
Bernhard Van Lengerich (former Chief
Scientific Officer at General Mills), Peter
Rahal (founder of RXBAR), and Brandon Jew (Head Chef of Mister Jiu's, Moongate
Lounge, and Mamahuhu), among others.
Imagery and brand assets can be found
here.
For more information, visit Plonts' website, LinkedIn,
Instagram and TikTok.
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SOURCE Plonts