- Checkout.com is the first payment provider to integrate
Google Pay's secure payment authentication service into its payment
processing service for merchants
- This new service streamlines the online checkout process by
incorporating biometric checks, reducing the number of steps
required, and boosting conversion rates
- In an initial roll-out, the technology has already proved
successful, speeding up the checkout process of a Checkout.com
merchant by 30%, increasing the authentication rate by 5 percentage
points, and increasing the authorization success rate by 3
percentage points
- With Checkout.com's AI-based dynamic routing to select
the best authentication option for the merchant, the checkout
process is reduced to as little as three steps
LONDON, Aug. 8, 2024 /PRNewswire/ -- Checkout.com, a
leading global digital payments provider, today announced it is the
first payment provider to partner with Google Pay to bring its
biometric-based secure payment authentication service to
merchants.
Checkout.com, which offers authentication to merchants such as
Remitly, will offer Google Pay's biometric authentication to brands
that seek to increase their digital payments performance and speed
up their authentication for customers. This offers a streamlined
alternative to other authentication methods, where a customer
verifies their identity with a one-time passcode and, in the
process, is often redirected to multiple different pages.
By integrating with the secure payment authentication service
from Google Pay, Checkout.com will offer device biometric checks
like a PIN, password and facial recognition to speed up the
checkout process for merchants, increase acceptance and
authentication performance, and drive higher conversion rates at
the checkout.
In its initial roll-out, the integration with the secure payment
authentication service has already proven successful. eSky, a B2B
travel booking company on Checkout.com's platform, reported a 14
second reduction in checkout time, as well as a 5 percentage point
uplift in authentication rate and 3 percentage point uplift in the
authorization success rate, compared to the 3DS alternative.
To complement this new service from Google Pay, merchants can
also incorporate Checkout.com's AI-based dynamic routing
('Intelligent Acceptance'), a system built on billions of
transactions that selects the optimal authentication option for
each merchant and transaction. This means that shoppers can
complete transactions in three simple steps, enjoying a faster
checkout experience.
Guillaume Pousaz, Founder and CEO at Checkout.com said:
"This marks a significant leap forward in authentication,
directly tackling the primary performance challenges faced by
merchants with the existing 3DS solutions. Through this innovation,
we're the first PSP to pioneer a digital wallet-like experience
driven by biometric authentication."
Ben Volk, Vice President and
General Manager, Google Pay, said: "We're always looking for
ways to improve the checkout experience for shoppers while reducing
cart abandonment rates for merchants. With our secure payment
authentication service, we are able to reduce friction at checkout
by speeding up the process, all-the-while ensuring a secure payment
experience and further reducing fraud."
Nick Moiseff, Executive Vice
President, FinTech Platform at Remitly, said: "At
Remitly, we are always looking for new and innovative ways to
deliver seamless, secure, and delightful payment experiences for
our customers. We're excited to partner with Checkout.com to
explore how Google Pay's secure payment authentication can support
our commitment to excellence in digital payments. This
collaboration is part of our ongoing effort to continuously improve
the customer experience and enhance access to financial
services."
About Checkout.com
Checkout.com processes payments for thousands of companies that
shape the digital economy. Our global digital payments network
supports over 145 currencies and delivers high-performance payment
solutions across the world, processing billions of transactions
annually.
With flexible and scalable technology, we help enterprise
merchants boost acceptance rates, reduce processing costs, combat
fraud, and turn payments into a major revenue driver. Headquartered
in London and with 16 offices
worldwide, Checkout.com is trusted by leading brands such as Sony,
Shein, Sainsbury's, Wise, GE Healthcare, and The Financial
Times.
Checkout.com. Where the world checks out.
Product Demo to accompany press release
Link to the Demo Here
Data from Checkout.com merchant eSky using Google's SPA showed
the below changes between 18/03/2024 -
11/07/2024:
|
3DS2
|
SPA (*Based
on eSky performance)
|
Checkout Speed
(50th percentile)
|
48 secs
|
34 secs (+30%
faster)
|
Authentication Success
Rate
|
91 %
|
96% (+5 pp
uplift)
|
Authorization Success
Rate
|
92 %
|
95% (+3 pp
uplift)
|
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content:https://www.prnewswire.co.uk/news-releases/checkoutcom-first-psp-to-launch-secure-payment-authentication-service-from-google-pay-speeding-up-checkout-process-by-30-302215739.html