Gillette announces partnership with Xbox and launches Gillette P1 Program with Forza Motorsport to engage with gaming and racing communities worldwide
13 Agosto 2024 - 3:00AM
Business Wire
Gamers to experience in-game integrations,
events and offerings on behalf of the Gillette brand
Gamers and fans are invited to experience Gillette in a new and
exciting way as the brand proudly announces its partnership with
Xbox and Forza Motorsport. In collaboration with Xbox, Gillette and
Forza Motorsport will offer integrated experiences and custom
in-game content for players around the world. As the leading expert
in men’s grooming and pioneer in gaming and esports, Gillette
continues to partner with top gaming organizations by offering
experiences for gamers to play sharp and feel sharp.
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Through this partnership, Gillette and Xbox are launching the
Gillette P1 Program, inviting gamers worldwide to unlock a 30-day
Xbox Game Pass Ultimate membership with the purchase of a
GilletteLabs razor*, and experience Gillette’s custom in-game
content on Forza Motorsport including a bespoke rivals event and
racing suit with helmet. The Gillette P1 Program will also offer a
suite of tutorial videos from expert drivers and influencers that
gives gamers everything they need to know in 30-days to sharpen
their skills on the racetrack. In addition to tutorials, the
challenges and routines will help elevate their play and take it to
the next level.
“We are thrilled to partner with Xbox and Forza Motorsport by
offering this unique experience for gamers to engage. Through this
program, we have an authentic way to connect with millions of
gaming fans around the world, every day,” explains Daniel Ordoñez,
Vice President Gillette Global Brand Franchise. “As a brand, it’s
important for us to remain relevant and help gamers play sharp and
feel sharp. We are excited to provide new offerings, smooth
experiences and innovative solutions throughout the year and keep
our consumers and fans looking and feeling good with the technical
precision of our products.”
The Gillette P1 Program Rivals Event is a bespoke gaming event
within Forza Motorsport which will challenge all Forza Motorsport
players to clock their best lap-time yet. Expert gamers will
provide tips and tricks via the Gillette P1 Program Tutorials to
help gamers clock their best lap-time yet. Fans can then submit
their timed lap via the Gillette P1 Program, for the chance to win
amazing prizes. The Rivals in-game event will be available through
August 14th, 2024.
To further amplify the partnership and engage with the global
gaming community, the Gillette Gaming Alliance, an all-star team of
streamers selected to represent the brand, will host two-hour live
streams of both the “Gillette Rivals” event and P1 Program
Tutorials on their dedicated channels for their dedicated
audiences.
The Gillette and Xbox partnership with Forza Motorsport is
available now and will run through August 31st, 2024. To learn
more, please visit p1program.gillettegaming.com. Participating
regions include UK, Mexico, and Germany.
For more information about Gillette and its partnerships, follow
along on Instagram, TikTok and Facebook.
*Select participating retailers will vary by region
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivaled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on X, Facebook
and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
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Josephine Bosserman Ketchum Joey.bosserman@ketchum.com