The actor and Mike's team up for a hilarious,
one-of-kind experience to show how hard days, in any job, deserve a
cold, hard, refreshing-tasting Mike's Hard Lemonade.
CHICAGO, Aug. 13,
2024 /PRNewswire/ -- We all work hard! It's an
American value. In fact, more than half of employed Americans
believe their jobs are harder than others, according to a recent
survey from Mike's Hard Lemonade. It's our hustle and grind that
makes our tough jobs look easy.
Well, we'll see about that.
Mike's is partnering with hard-working actor Lamorne Morris to host an interactive pop-up
event, Mike's Jobstacle Course. This immersive experience will
prove that every job has its hard days. And a hard day deserves a
refreshing-tasting Mike's Hard Lemonade.
Just ahead of Labor Day on August
20 in New York City, a city
renowned for its hustle and work ethic, the Mike's Jobstacle Course
is giving you the opportunity to experience what different "easy"
jobs might be like. Think reporting the weather looks pretty chill?
Try your hand at being a weatherperson. Think you've got the right
stuff to be a bookseller? Try organizing the stacks yourself. Does
"candy taste-tester" sound like a sweet gig? See if you've got the
stomach for a job as a food taster. Participants (21+ only) will
experience these deceptively challenging "easy" jobs, proving that
every job has its own laughably hard moments.
Those brave enough to complete the Mike's Jobstacle Course will
be rewarded for their "hard day" with light bites, Mike's Hard Days
Rewards swag items (check them out
at: www.mikesharddaysrewards.com) and, of course, Mike's Hard
Lemonade – the ultimate hard-earned reward. The Mike's Jobstacle
Course will be located at 477 Broadway from 2-8 p.m. ET. RSVP at
mikesjobstaclecourse.eventbrite.com.
To put on a hard-working event, you need a hard-working host.
Mike's called in an odd job expert: the one and only Lamorne Morris. You might know him as the star
of your favorite movie or TV show, or as the host of "The Lamorning
After" and "The Mess Around" podcasts, but before his rise to fame
he worked at a large retail store and as a bookseller. Now he can
add the biggest accolade of all: Mike's Hard Lemonade superfan.
"I have quite the resume. I've worked a lot of different jobs
throughout my career from a restaurant server to a big-box retailer
clerk to a video rental store employee, and even as a telemarketer
before becoming an actor," said Lamorne
Morris. "I can tell you from personal experience, all jobs
can be surprisingly hard in different ways; and what better reward
after a hard day than an ice-cold Mike's Hard Lemonade."
While most of this is fun and games, to gain genuine insight
into what's making our days hard, Mike's surveyed employed
Americans about their day and jobs to get to the core of the issue,
and they uncovered some surprising results:
- Most Americans Perceive Their Jobs as Harder Than Others
- The majority of employed Americans (52%) describe their jobs as
harder than other professions.
- Jobs Are the Hardest Part of Our Days
- Half (50%) of employed Americans say the hardest part of their
day is a result of their job – 1.5x higher than family or daily
responsibilities.
- We Deserve a Reward for a Hard Day
- 85% of employed Americans agree that they deserve a reward
after a hard day.
"Mike's is about celebrating the hard work and dedication of
consumers who give their all every day, and they deserve to be
rewarded," said Kevin Brady, Vice
President of Marketing, Mike's Hard Lemonade. "At Mike's, we
understand the value of hard work, whether it's crafting the
perfect blend of three kinds of lemons for our original hard
lemonade or the daily grind that so many face. As Labor Day
approaches, we want to honor that effort the best way we know how:
because a hard day deserves a refreshing-tasting Mike's Hard
Lemonade."
The Mike's Jobstacle Course follows the brand's Hard Days
Deserve a Hard Lemonade campaign that launched this past May
around Mike's 25th Anniversary. The campaign taps
into the roots of the brand to celebrate hard work and highlight
Mike's Hard Lemonade as the ultimate reward after a hard day. Check
it out on YouTube.
Join Mike's at the Mike's Jobstacle Course as they make hard
days a little sweeter! To learn more about & RSVP to the Mike's
Jobstacle Course, visit https://mikesjobstaclecourse.eventbrite.com
or follow @MikesHardLemonade on Instagram
& Facebook.
Mike's is Hard, So is Prison. Don't Drive Drunk ®
Premium Malt Beverage with Flavors. All Registered Trademarks used
under license by Mike's Hard Lemonade Co., Chicago, IL
About Mike's® Hard Lemonade
Founded in 1999, Chicago-based
Mike's® Hard Lemonade Co. defined the flavored malt
beverage category with the introduction of its groundbreaking
Mike's® Hard Lemonade. Twenty-five years later, the
Mike's product line includes Mike's® Hard Lemonade,
Mike's HARDER® Lemonade and Mike's® Limonada
Fresca. To learn more about Mike's, visit www.mikeshard.com or
follow @MikesHardLemonade on Instagram
& Facebook.
About Lamorne Morris
Lamorne Morris, a dynamic
Emmy-nominated actor, comedian, producer, and podcast host, is
captivating audiences in FX's critically acclaimed "Fargo" Season 5
as the rugged Deputy Witt Farr, a
performance that earned him a 2024 Primetime Emmy nomination.
Recently, Morris shone in a guest role on CBS' "Ghosts," which
garnered him an Ad Astra TV award nomination for "Best Guest Actor
in a Comedy Series," as well as appearing in a recurring role on
Netflix's comedy series "Unstable." Later this year, he will bring
to life Garret Morris in Sony
Pictures' "Saturday Night," a film that chronicles the thrilling
behind-the-scenes moments leading up to the debut of NBC's
"Saturday Night Live." Morris, best known for his beloved role as
Winston on "New Girl," now hosts the engaging podcasts "The Mess
Around with Hannah and Lamorne" alongside Hannah Simone as well as "The Lamorning After"
with Kyle Shevrin. His impressive
filmography also includes notable roles in "BLOODSHOT,"
"YESTERDAY," and the award-winning "DEATH OF A TELEMARKETER." A
devoted father, Morris splits his time between Los Angeles and Chicago and is represented by CAA,
Entertainment 360, and The Lede Company.
About the Survey
All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 1,145 adults ages 21+ working full- or part-time.
Fieldwork was undertaken between 5th - 7th
June 2024. The survey was carried out online. The figures
have been weighted and are representative of all US adults (aged
21+).
View original content to download
multimedia:https://www.prnewswire.com/news-releases/mikes-hard-lemonade-and-actor-lamorne-morris-debut-the-mikes-jobstacle-course-to-show-just-how-hard-easy-jobs-can-be-and-reward-consumers-ahead-of-labor-day-302220565.html
SOURCE Mike's Hard Lemonade