Black Sky to become part of Masterworks'
growing live division
NEW
YORK, Aug. 13, 2024 /PRNewswire/ -- Sony Music
Masterworks, a division of Sony Music Entertainment ("SME"), today
announced a majority investment in Los
Angeles-based Black Sky Creative, a leader in
producing immersive entertainment, experiential retail and live
experiences for worldclass IP and brands.
Under the agreement, Black Sky, led by founder Jeff Delson will become part of Masterworks'
live division and focus on creating scalable experiential
properties across music, social media, children's entertainment,
film, TV and gaming.
Delson, with his partners Lee
Rosen and Shannon Ramirez,
will continue to lead the company's day-to-day operations and
collaborate with Masterworks on the development of a range of new
projects, working in close partnership with Masterworks' President,
Mark Cavell.
Black Sky's recent projects include Stranger Things: The
Official Store; AC/DC Official Dive Bar Takeover at the Power Trip
Festival; the Olivia Rodrigo Tour Fan Experience; and Britney Spears - The Zone immersive fan
experience.
This winter, Black Sky in collaboration with Moonbug will launch
CoComelon Playdate, the first family entertainment center in
North America based on the
globally renowned children's show. Located in Mall of America, the
largest shopping and entertainment destination in the US, the
immersive and interactive environment geared for one- to
seven-year-olds will feature immersive play areas and an extensive
retail store offering best-selling and exclusive CoComelon
products.
Mark Cavell, said, "We're excited
to be partnering with Black Sky Creative to further grow our
capabilities for developing unique live entertainment experiences
around fans' favorite artists, influencers, and film/TV characters.
Jeff Delson, Lee Rosen and Shannon
Ramirez are imaginative entrepreneurs who are leading the
way in creating captivating immersive environments and events that
are increasingly sought after by audiences of all ages."
Jeff Delson, founder of Black Sky
Creative commented, "We are thrilled to join Sony Masterworks and
collaborate closely with Mark Cavell
and the incredible entrepreneurial companies within the Masterworks
family. Together, we are expanding the landscape of live
entertainment by pioneering new compelling ways for fans to connect
with their favorite IP."
Sony Music Masterworks' agreement with Black Sky Creative is the
latest in a series of strategic partnerships and acquisitions
advancing its growth as a multi-faceted worldwide entertainment
business. Its network of companies includes Black Ink
Presents, a Los Angeles-based
creative design and production services company; Culture
Creative, a production and project management team specializing
in developing site-specific and bespoke projects in unique heritage
and landscape settings; Netherlands-based GEA Live, which
designs, represents and produces shows and experiences based on
prominent IP in music, film, television, anime and gaming; The
Luna Entertainment Group, which specializes in staging high
quality location-based entertainment experiences, exhibitions and
events and is also the creator of The Luna Cinema, a UK market
leader of open-air, drive-in and pop-up cinema experiences; MAC
Global, an award-winning, pan-regional concert promotion,
talent management, events and production company based in
Dubai, United Arab Emirates; Proactiv
Entertainment, the live event producer and promoter based in
Barcelona, Spain; RG Live,
a leading producer/promoter of illuminated trails, concerts, music
festivals, opera, ballet and unique experiential concepts in the
UK; RoadCo Entertainment, the New York-based producing and distribution
agency specializing in live entertainment experiences; Roast
Productions, the London-based
live entertainment company focusing on theatre, concerts, and
family entertainment; Seaview, the Tony and Olivier
award-winning media company with theatre, film, TV, and digital
verticals; Senbla, the London-based producer/promoter of quality
music, theatre and immersive events, shows and festivals and
Terrapin Station Entertainment, an artist management, tour
production and sports/stadium consultancy company which specializes
in family-friendly and brand-led events, immersive exhibits, game
shows and charity concerts.
Sony Music Masterworks comprises Masterworks, Sony Classical,
Milan Records, XXIM Records and
Masterworks Broadway imprints. For email updates and
information, please visit: www.sonymusicmasterworks.com/
For more information, follow BLACK SKY
CREATIVE
Website:
https://www.blackskycreative.com/
Instagram: https://www.instagram.com/black_sky_creative/
MEDIA CONTACT:
Larissa Slezak | Sony Music
Masterworks
Larissa.Slezak@sonymusic.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sony-music-masterworks-acquires-majority-stake-in-experiential-production-and-design-company-black-sky-creative-302221196.html
SOURCE Sony Music Masterworks