Bonchon Franchising Soars in Company Record-Breaking Year
14 Agosto 2024 - 9:13AM
Bonchon, a global leader in Korean fried chicken, announces that
its new store deals sold in 2024 have already surpassed 2023
numbers. The company has signed deals for 44 new units this year to
date and added 12 new franchise partners. Last year was formerly
Bonchon’s strongest new store sales in company history with more
than 40 locations signed, adding 13 new franchise partners.
“Chicken restaurants are increasingly prevalent, but our
franchise partners understand the Bonchon difference and want to
grow with us,” said Amanda Millikan, senior vice president of
development at Bonchon. “Many of our new franchise partners start
as rabid fans of the food and choose Bonchon for our flexible
formats, unique menu, and trendy Korean flavors.”
In Q2 2024, the company opened six new restaurants and entered
new markets of Long Island and Staten Island, N.Y., Huntsville,
Ala., and Tucson, Ariz. They signed 25 deals across the United
States.
A growing percentage of Bonchon’s franchise partners are
multi-unit franchisees looking to add an unconventional chicken
concept to their portfolio. As the restaurant industry battles
macroeconomic issues of cost and labor concerns, the ability to fit
into smaller spaces and lower overhead costs helps promote a solid
business model.
Victoria and Bobby Booker III began opening a series of
small-footprint Bonchon stores this year in Dallas-Fort Worth and
consider the brand’s multi-unit franchisee model a
“no-brainer.”
“Bonchon connected us with local vendors for construction, food,
and equipment to share costs between our stores, which helps lower
overhead and boost profits,” said Booker III. “Smaller footprint
options allowed us to more affordably secure prime real estate in
high-traffic areas.”
Bonchon’s flexible formats include full-dine, fast casual, and
non-traditional locations like malls, food halls, and hotels. The
company launched its first two remote kitchens and first hotel
location in 2023, with its airport debut slated for 2025. Choosing
the right store format is part of Bonchon’s unique White Glove
Concierge Program that offsets project management work for the
franchisee.
Kelly Moughal is a multi-unit, multi-brand franchisee. She
opened her first Bonchon location in New York City in January 2024
and is on the hunt for her second and third locations.
“What really sets Bonchon apart from other brands is their
organized approach blending modern technology and proven
processes,” said Moughal. “This allows for a smooth transition
along the way and saves me time and energy so I can focus on the
most important thing, my store.”
The brand anticipates growing from 145 to 500 U.S. locations and
1,000 locations worldwide in the next five years.
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About Bonchon
South Korea-born Bonchon, which translates as “my hometown,” was
established in the United States in 2006. Known for its
hand-battered, double-fried, crazy crispy Korean fried chicken,
Bonchon sets out to have its fans around the world “Crunch Out
Loud”. The brand continues to grow in popularity and has earned
several accolades including Fast Casual Magazine’s 2024 Top Movers
& Shakers. For more information, visit bonchon.com. To
learn more about franchise opportunities,
visit franchising.bonchon.com. Follow Bonchon on Facebook,
Instagram, LinkedIn, Tik Tok, X, and YouTube.
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Renee Cossman
renee@cossmanpr.com