Identity Digital's Domain Engine Gets Smarter with AI and Expanded API Functionality
15 Agosto 2024 - 11:00AM
Business Wire
Domain Engine offers AI powered domain search
with more intelligent, flexible and personalized capabilities.
Identity Digital™, a leader in connecting the online world with
domain names and related technologies, today announced the launch
of a significant expansion of its Domain Engine search tool,
including new artificial intelligence capabilities and expanded API
functionality — making domain searches smarter, flexible and more
personalized for millions of website creators around the world.
As the availability of traditional web address domain names
decline, it is becoming more difficult for website creators to find
intuitive, memorable and relevant domain options. Registrars, the
organizations that connect purchasers with domains and related
services, are key to surfacing available web addresses across
increasing options of descriptive domains, such as .business,
.info, or even .pro and .world. But with hundreds of different
domain extensions available, it can be hard to find the most
relevant option with traditional search technology.
Although the emergence of generative AI technology offers a
potential solution to answering prompts and surfacing information,
developing proprietary AI-based search can be too
resource-intensive for most registrars to pursue. Identity
Digital’s Domain Engine upgrades have been developed as a direct
response to this, creating a powerful, turnkey and registry-neutral
search solution that harnesses AI-driven refinements for more
accurate, dynamic and relevant domain suggestions, better ensuring
that website creators can more easily find their perfect
domain.
“New, descriptive domains have always been poised to be a game
changer; not just for registrars but for website creators and how
we as individuals engage with the internet itself,” said Brian
Lonergan, VP of Product Strategy at Identity Digital. “But as we
all go beyond traditional web addresses, the domain industry needs
to ensure it can help creators find the exact right fit, even
against a backdrop of thousands of options. This is exactly the
problem that Domain Engine solves, helping registrars offer
smarter, more personalized search experiences — driving more
successes for both themselves and the website creator. A true
win-win.”
During a recent test, Domain Engine significantly outperformed
leading competitor search solutions. Over four weeks, the test
evaluated search solutions to determine which was the most
effective at driving conversions and revenue. Identity Digital’s
Domain Engine exceeded competitors, serving 2x more relevant
top-level domain (TLD) suggestions and increasing conversion per
search by more than 100% and total transaction revenue by 73%.
“WordPress.com needs to be able to provide great domain choices
that fit the digital identity of each of our website creators.
Domain Engine seamlessly integrates into our workflow and makes it
easier for our users to find and select from the huge number of
domain options that we provide,” said Del Putnam, Team Lead for
Domains at WordPress.com. “We have tested a number of other options
and Domain Engine has delivered what we needed – results that
deliver conversions and a helpful partner that is easy to work
with.”
Registrars like Sav.com, Porkbun, Hostinger, Name.com and
WordPress.com are using Domain Engine to augment their search and
offer customers the most relevant domain names available. The new
updates provide more dynamic improvements to the search logic based
on historical performance data. Domain Engine provides
context-suited second-level domain (SLD) and top-level domain
suggestions across every available registry based on customer
search inputs.
Alongside the new upgrades, the Identity Digital Domain Engine
offers registrars:
- Greater flexibility: Power the entire search experience
or add it to an existing search setup.
- Customization: Tailor search results with tools such as
geotargeting and priority TLD weighting within Domain Engine’s
control panel.
- Turnkey solutions: Implement simply and quickly with
just one API command.
- Relevant insights: Gain insight into customer search
preferences with Identity Digital’s data and reporting tools.
- Extensive catalog: Leverage TLDs across all registries
to ensure customers find their ideal domain.
- Cost effectiveness: Access Domain Engine’s powerful
search technology for no cost.
To learn more about Domain Engine or request a demo, visit or
contact Identity Digital.
About Identity Digital
Identity Digital Inc. simplifies and connects the online world
with domain names and related technologies to empower people to
build, market, and own their authentic digital identities. With the
world's largest portfolio of TLDs including .info, .pro, .world,
and .live, Identity Digital supports over 28 million domains on its
innovative registry services platform. Identity Digital is the
trusted registry services partner for .org and .au. In addition,
Identity Digital enables customers to discover, register, support
and use high-quality domain names with its registrar, Name.com.
Headquartered in Bellevue, WA, Identity Digital is a global company
with approximately 250 employees. For more information, please
visit identity.digital.
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version on businesswire.com: https://www.businesswire.com/news/home/20240815116211/en/
Media Amanda McMillen, Identity Digital
amanda.mcmillen@identity.digital
Inkhouse for Identity Digital identitydigital@inkhouse.com