- Research discovers that 90% of gamers struggle with snacking
whilst playing.
- 75% of gamers dream to dip their snacks in their favorite
sauces without having to pause their game.
- Heinz answered this call by introducing the 'Hum Hum' – a
device designed to keep gamers in the zone and their snacks sauced
up.
RIYADH, Saudi Arabia,
Aug. 19, 2024 /PRNewswire/
-- Heinz, makers of the world's favorite ketchup, have
released a revolutionary solution tackling gamers' irrational love
for Heinz. Research showed that 90% of gamers struggle
with snacking whiles playing, in comes Heinz, launching the robotic
snack dipper 'Hum Hum' at the world's biggest gaming festival in
Saudi, feeding into gamers' irrational love for dipping their
snacks in sauces. The game-changing device taps directly into that
passion, built on the insight that 75% of gamers wish they could
eat while playing - a near-impossible feat when their hands are
busy looting, conquering, and surviving challenges.
The Hum Hum was designed using a state-of-the-art mechanical
hand that dips and feeds gamers while they play, satisfying their
irrational love for Heinz. It is triggered by pedals to ensure
gamers neither never stay off their controls nor their snacks, with
future versions holding promise to recognize voice commands and
even face recognition.
Commenting on the launch, Passant El Ghannam, Head of
Marketing at Kraft Heinz MEA, said: "We know that 75% of Heinz
lovers wish they can dip sauces while gaming. Hum Hum is our
irrational act of love to our gamer consumers' irrational love for
Heinz. It is our gift to the gaming community because every gaming
session deserves to be saucy, and of course, uninterrupted."
Visitors to the Esports World Cup can experience the future of
snacking at the Heinz booth, where Hum Hum will be on full display.
Gamers and fans can witness how this ingenious device works,
proving once again that when it comes to snacking, "It Has To Be
Heinz."
For media inquiries, please
contact:
Heinzprteam@currentglobal.com
Photo:
https://mma.prnewswire.com/media/2484541/Heinz_Hum_Hum.jpg
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